News

New study on how the responsible gambling tool Playscan is used

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In the article “Usage of a responsible Gambling tool: a descriptive analysis and latent class analysis of user behavior” PhD student David Forsström from the Department of Psychology, Stockholm University, studied how players are using Playscan. He examined the Playscan 3-data of 9 528 online gamblers who used the tool voluntarily and investigated if there […]

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Increasing click-through to RG-tools by simple re-design

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To make sure you have impact, do quick experiments and redesign things based on usability principles. By doing so, we found out that displaying only one recommendation at the time makes more people click. A click on a recommendation is a success for Playscan. It means that we’ve provoked a reaction or created interest for […]

News

Making big data actionable by creating user personas

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Talk by Natalia Matulewicz at the New Horizons in Responsible Gambling Conference February 2-4, 2015 What do you know about your online player? With anonymous players, customer data is an important factor when making strategic business decisions with limited information. However, big data often becomes a faceless collection of information, rather than a true picture of […]

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A shorter Self Test: Does not increase completion rate

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Summary: Shortening the 16 statement Self Test within Playscan yields negligible improvement in completion rates. The length of the test is not a problem; players either drop off during the first couple of questions or complete the test.   A recurring concern about Playscan has been that 16 statements to consider in the Self Test […]

Articles

Putting a face on the increased risk player

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Talk by Natalia Matulewicz from WLA / EL conference. Players do not become high risk over night. It’s a process. Quite often a long one with more than enough changes to intervene. But to do so, we must understand what happens during that process. Watch the presentation on Slideshare.