In early June this year I visited the SNSUS conference, to talk about about my experiences from working with targeted responsible gambling communication. I presented a way of understanding the risk segment and I argued that by understanding the players’ motivation to change, we can carry out responsible gambling more effectively. —- The Playscan tool […]
How do players use a responsible gambling tool – why user interface design matters – talk by Natalia Matulewicz. Presented at the SNSUS Conference, Stockholm, June 2-3 2015. How do we increase the usage of responsible gambling tools? Is mandatory or voluntary the way to go? This talk means to inspire and give new ideas to […]
To make sure you have impact, do quick experiments and redesign things based on usability principles. By doing so, we found out that displaying only one recommendation at the time makes more people click. A click on a recommendation is a success for Playscan. It means that we’ve provoked a reaction or created interest for […]
Talk by Natalia Matulewicz at the New Horizons in Responsible Gambling Conference February 2-4, 2015 What do you know about your online player? With anonymous players, customer data is an important factor when making strategic business decisions with limited information. However, big data often becomes a faceless collection of information, rather than a true picture of […]
Summary: Shortening the 16 statement Self Test within Playscan yields negligible improvement in completion rates. The length of the test is not a problem; players either drop off during the first couple of questions or complete the test. A recurring concern about Playscan has been that 16 statements to consider in the Self Test […]
Talk by Natalia Matulewicz from WLA / EL conference. Players do not become high risk over night. It’s a process. Quite often a long one with more than enough changes to intervene. But to do so, we must understand what happens during that process. Watch the presentation on Slideshare.