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Norsk Tipping is testing new ways of influencing player behaviour and promoting responsible gambling

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Bjørn Helge Hoffmann, Chief Adviser Responsible Gambling at Norsk Tipping tells us about their recent project that you’ll be able to cite at your next responsible gambling event. At Norsk Tipping, all customers must register, to participate in gambling activities. This enables us to offer our players a set of responsible gambling tools, such as […]

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New study on how the responsible gambling tool Playscan is used

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In the article “Usage of a responsible Gambling tool: a descriptive analysis and latent class analysis of user behavior” PhD student David Forsström from the Department of Psychology, Stockholm University, studied how players are using Playscan. He examined the Playscan 3-data of 9 528 online gamblers who used the tool voluntarily and investigated if there […]

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Playscan has a proven positive impact on at-risk players

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PRESS RELEASE Göteborg, Sweden 2015-07-08 A new research study just published in the journal International Gambling Studies showed that at-risk players who received behavioral feedback via Playscan were significantly more likely to reduce the amounts of money they deposited and wagered – compared with players who did not use Playscan. The authors, Dr Richard Wood and Dr […]

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Increasing click-through to RG-tools by simple re-design

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To make sure you have impact, do quick experiments and redesign things based on usability principles. By doing so, we found out that displaying only one recommendation at the time makes more people click. A click on a recommendation is a success for Playscan. It means that we’ve provoked a reaction or created interest for […]

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Making big data actionable by creating user personas

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Talk by Natalia Matulewicz at the New Horizons in Responsible Gambling Conference February 2-4, 2015 What do you know about your online player? With anonymous players, customer data is an important factor when making strategic business decisions with limited information. However, big data often becomes a faceless collection of information, rather than a true picture of […]

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Players benefit from using Playscan

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  Playscan 3 helps at-risk players to reduce their spending on gambling. A previous evaluation determined that players found Playscan to be a useful tool (Griffiths, Wood & Parke, 2009), but a systematic investigation of whether the tool influences players’ gambling behaviours had yet to be conducted. To address this gap we, Dr Richard Wood […]

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Putting a face on the increased risk player

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Talk by Natalia Matulewicz from WLA / EL conference. Players do not become high risk over night. It’s a process. Quite often a long one with more than enough changes to intervene. But to do so, we must understand what happens during that process. Watch the presentation on Slideshare.