David Forsström, psychologist from Stockholm, Sweden, will write his PhD dissertation about Playscan.
The project will run for four years, supervised by Professor Per Carlbring – and the Playscan Team are happy that the project now has its beginning.
The study is planned and divided into five different part-studies; ranging from investigating how Playscan is used and by whom, interviewing Playscan users, and performing comparative studies in marketing and content to optimize the reach and effect of the tool.
The overall research questions to answer is: How is Playscan used – how does the tool perform – and what effect does it have on player behaviour?
“It’s exciting to get started with the project” says David Forsström. “I’ve been looking forward to it for a long time, and I am happy that the cooperation with Playscan has started.”
“This will teach us even more about how our tool contributes to the gaming market” says Henrik Hallberg, CTO at Playscan. “Getting this level of attention and rigor is a good continuation of our mission – to build efficient tools for a sustainable gaming market.”
The position is financed by the Svenska Spel research council. Each part-study, when finished, will be published in peer-reviewed journals. The research is independent – the results will stand for themselves. Playscan will not have any influence regarding publishing.