Playscan AB merges into Svenska Spel AB

PRESS RELEASE
Göteborg, Sweden 2015-07-02

The ambition of the Playscan team remains the same, as the development of the tool maintains its progress.

Continuing its work with harm minimization and the prevention of problem gambling, Playscan AB now merges into Svenska Spel AB. Therefore; the product will no longer be commercially available.

Today, there are several variations of responsible gambling tools like Playscan on the market. “Behavioral tracking tools are a recognized responsible gambling methodology, used for consumer protection. Our solution has been ahead of this curve, leading the way, which is really inspiring. However, we see that many operators pursue their own solutions, making demand for an off the shelf solution low.” says Andreas Holmström, CEO of Playscan AB.

He continues, “We will now continue to improve the tool together with Svenska Spel and all our other clients. We are also open for new forms of collaboration with the industry and the research community. We will carry on with educating operators, promote a mutual exchange of knowledge and share best practices on how to prevent problem gambling, throughout the industry.”

Lennart Käll, CEO of Svenska Spel is convinced that all operators using Playscan are contributing to a safer gambling experience for their players. He says, “Playscan is a core component of our responsible gambling strategy, and will remain so. I’m very proud to see how the product has evolved – and the hard work done by the dedicated team behind it. It will be exciting to follow its future development.”

 

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