What is Playscan?

At-risk behavioural segmentation

Using a probabilistic risk prediction model, Playscan analyses player data for signs of problematic gambling.

Personalised communication

Playscan provides targeted communication to suit every player’s specific needs. Each player can see their risk level – but also receive tips on how to lower their risk score.

Behavioural insights

Playscan provides data reports that can be imported into gambling operators’ data warehouse solutions. The solution includes a tool that analyses the data so trends can be followed and goals can be set.

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Why Playscan?

1+ million unique users

Overall, Playscan has more than 20,000 unique visitors each week. We collect self-tests at a rate that is equal to all the prevalence studies in the world combined.

Scientifically evaluated

At-risk players who used Playscan significantly reduced the amount of money they deposited and wagered compared to players who did not use the tool.

4 operators in 3 countries

The system is used by Svenska Spel, Miljonlotteriet, Norsk Tipping and La Française de Jeux .

News & Insights

The motivation principle applies to the usage of responsible gambling tools

In early June this year I visited the SNSUS conference, to talk about about my experiences from working with targeted responsible gambling communication. I presented a way of understanding the risk segment and I argued that by understanding the players’ motivation to change, we can carry out responsible gambling more effectively. —- The Playscan tool […]

Playscan in Vegas

Playscan now communicating with at-risk players trough Svenska Spels VLTs

Svenska Spel continues to be an advocate for responsible gambling by implementing the Playscan communication directly in the Video Lottery Terminal (VLT) interface. We sat down for an interview with Maria Schietse, responsible for the implementation-project and responsible gambling expert at the VLT division at Svenska Spel, to discuss the possibilities this new feature will […]

Norsk Tipping is testing new ways of influencing player behaviour and promoting responsible gambling

Bjørn Helge Hoffmann, Chief Adviser Responsible Gambling at Norsk Tipping tells us about their recent project that you’ll be able to cite at your next responsible gambling event. At Norsk Tipping, all customers must register, to participate in gambling activities. This enables us to offer our players a set of responsible gambling tools, such as […]

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We believe in a scientific approach when developing Playscan

About us

Playscan has been operating since 2007 and is owned by AB Svenska Spel. The Playscan product is offered for sale to members of the World Lottery Association and European Lotteries. Svenska Spel has decided to make the Playscan product commercially available to increase the possibility of product development and knowledge exchange in responsible gambling practices between the product’s license holders.

The team behind Playscan is multidisciplinary and is made up of data scientists, system developers, communication experts and project managers. With more than a decade of developing and evaluating the tool, we put our knowledge into best practices on how to help players control their gambling.

our clients

Get in touch: info@playscan.com
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