We use the Playscan Risk Analysis for two purposes. The original purpose is to use it as a basis for interventions and communication to at-risk players – now, we equally use it together with operators and creators of RG. By looking at levels of risk and changes herein, between groups, marketing campaigns, interventions, etc. we measure the effect of what we do. We quantify, instantaneously and at scale, our mistakes and our successes – every day and for everything we do.
Now, we know that these tools and methodologies could be put to more use out in the world.
Therefore, we’ve added an offering to our product portfolio: the standalone Playscan Risk Analysis. If you already have an RG communication platform or already established RG tools that fits your needs and strategy, and instead is looking to add RG metrics to your operations, this is what you’re looking for.
More-so: if you are not yet ready to invest in an integrated, fully-operational system: we at Playscan now offer our Risk Analysis and methodology as a service called Sustainable Gambling Management.
As the basis of it all, you will get a risk scoring for each of your players. From this seed, a multitude of knowledge sprouts:
Measure the effect of new RG efforts
When you’re launching a new initiative, you’d like to know what effect is has – both to understand the business and RG impact. By bringing in Playscan at the early stage of the project, we will help you track and quantify the results, and measure the effect of your new initiative.
Responsible Gambling KPI:s
The Playscan Risk Analysis unfolds nicely into a set of KPI:s. As an initial step, you may want to try out our metrics by looking at previous years of operation, to get a feeling both our metrics and how they benefit your operation today. When you decide to have these as recurring KPI:s, you have a head start of getting an Analysis Engine installation.
Development of your RG portfolio
If you feel like you’ve added all the tools and information you possibly could, but would like to make the most of it, Playscan AB can help you find a fruitful direction and get some early victories off the ground. We will join forces between your strategies and tools, and our day-to-day experience in reaching the at-risk player.
Reaching the right players with your RG tools
On our three-color-scale (green for low risk, yellow for at-risk, and red for high-risk), we see a big difference between green and yellow players. While the latter is not a uniform group of people, they tend to share traits and behavior that relieves us from much of the fear of annoying or even accusing the low risk players. After all, the green majority of players are those for whom the industry should focus on for a good and exciting experience.
In contrast, the yellow players are slightly different. They tend to identify as players, and gambling is a considerable part of their past-time. They often have self-imposed strategies to keep control of their gambling, and while they may never have developed severe problems from their gambling, they can relate to how it can spin out of control.
Now, the difference between green and yellow is vast: not just in terms of the operator walking the balance between business goals and compliance, but also as a divider between those who (yet, at least) don’t need and don’t want to dig deep into the plethora of tools, and those for whom it is both interesting and relevant.
We know how to communicate with increased risk players: let’s set up a strategy, reaching the right player with the right tool at the right time.
To learn more, pop us an email , catch us at one of the events we’re at or shoot us a tweet!