From 10% to 60% click-though to a RG-tool – why user interface design matters


How do players use a responsible gambling tool – why user interface design matters – talk by Natalia Matulewicz. Presented at the SNSUS Conference, Stockholm, June 2-3 2015.

How do we increase the usage of responsible gambling tools? Is mandatory or voluntary the way to go?

This talk means to inspire and give new ideas to how to increase the players interest and usage of responsible gambling tools. With the help of user interface design guidelines and persuasive technology principles we went from 10% players using the tool up to impressive 60%.

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