Category Archives: Press releases

Playscan has a proven positive impact on at-risk players

PRESS RELEASE
Göteborg, Sweden 2015-07-08

A new research study just published in the journal International Gambling Studies showed that at-risk players who received behavioral feedback via Playscan were significantly more likely to reduce the amounts of money they deposited and wagered – compared with players who did not use Playscan.

The authors, Dr Richard Wood and Dr Michael Wohl, conducted the first study of this kind to use actual behavioral data, from 1,558 Internet players in a real-life setting.

“This is a relatively new area of investigation in the responsible gambling field, but our results suggest that such a tool can be very useful to help at-risk players keep better control over their gambling expenditure,” said Dr Richard Wood.

“The study provides empirical evidence, that helping players to better understand their gambling behavior has a sound practical application as a responsible gambling strategy,” added Dr Wohl.

The research provides valuable insight into how a well-designed player-tool, such as Playscan, can be utilized to ensure players have a more responsible gambling experience.

Playscan is thrilled to have been part of the study and to contribute to a better understanding of how to support responsible play.

 

Access the full research report here

For more information about the study, contact:
Dr. Richard Wood at info@gamres.org

Playscan AB merges into Svenska Spel AB

PRESS RELEASE
Göteborg, Sweden 2015-07-02

The ambition of the Playscan team remains the same, as the development of the tool maintains its progress.

Continuing its work with harm minimization and the prevention of problem gambling, Playscan AB now merges into Svenska Spel AB. Therefore; the product will no longer be commercially available.

Today, there are several variations of responsible gambling tools like Playscan on the market. “Behavioral tracking tools are a recognized responsible gambling methodology, used for consumer protection. Our solution has been ahead of this curve, leading the way, which is really inspiring. However, we see that many operators pursue their own solutions, making demand for an off the shelf solution low.” says Andreas Holmström, CEO of Playscan AB.

He continues, “We will now continue to improve the tool together with Svenska Spel and all our other clients. We are also open for new forms of collaboration with the industry and the research community. We will carry on with educating operators, promote a mutual exchange of knowledge and share best practices on how to prevent problem gambling, throughout the industry.”

Lennart Käll, CEO of Svenska Spel is convinced that all operators using Playscan are contributing to a safer gambling experience for their players. He says, “Playscan is a core component of our responsible gambling strategy, and will remain so. I’m very proud to see how the product has evolved – and the hard work done by the dedicated team behind it. It will be exciting to follow its future development.”

 

For more information, drop us an email!

Miljonlotteriet upgrades to Playscan 4

PRESS RELEASE
Göteborg, Sweden 2015-06-02

The latest features from Playscan are now available to players gambling at Miljonlotteriet. The lottery has offered Playscan to their players for more than four years and by upgrading they will now supply players with a new and more detailed view of their gambling behavior.

– What I really like about Playscan 4 is that it is so much more than before, says Ludwig Alholt, CEO at Miljonlotteriet.

He continues:

– The tool is essential not only for the player, but also for the Operator. It helps us understand and evaluate the impact of our overall responsible gambling initiatives.

Every week Playscan analyzes the gambling habits of 4.5 million players globally. Players appreciate the system, they reflect on their habits, perform self-tests and value the fact that it warns them if their gambling behavior changes into becoming more of a risky one. Which means they remain as a healthy player, as well as in control of their gambling habits.

 

For more information, drop us an email!

About Miljonlotteriet
Miljonlotteriet was founded 1964 and is one of the oldest lotteries in Sweden. We offer scratchcards via subscription, online and with retailers and bingo online. Our vision is to be the operator that is known for creating dreams and making reality out of them. Miljonlotteriet is owned by IOGT-NTO and together we have a dream that no one should have to grow up in a world surrounded by addiction. Since 2000, we have contributed with 1,6 million Swedish kroner to the work of IOGT-NTO. Do you want to know more? Please visit: www.miljonlotteriet.se

New features in Playscan 4.2: consumption history

User research shows that players are concerned about keeping their gambling under control. An important aid for that is to let the player know how much time and money he or she spends on gambling. Playscan’s new feature will help players keep track of their spending by presenting charts on actual consumption of time and money.

 

Players can view their results, time spent, and monetary transactions on gambling and directly see patterns and trends. This allows them to get an aggregated view of their habits, and the opportunity to make informed choices about their gambling.

 

The feature is integrated into Playscan but can also be placed outside of the Playscan interface, as an add-on.

 

– Transparency is the absolute foundation in responsible gambling. Players ask for this information time and again, and it is our obligation to answer. I am pleased to have this feature in Playscan, and I’m thrilled for the positive response we’ve had from operators, says Henrik Hallberg, CTO Playscan AB.

More highlights with Playscan 4.2:

  • Activation page with higher click-through.
  • Simplified navigation.

To learn more, pop us an email

 

Playscan analysis in VLTs at Svenska Spel

By Svenska Spel introducing mandatory registered play earlier this year, Playscan was able to provide a higher level of understanding about their VLT (Video Lottery Terminal) players. Players who gamble on a VLT machine in Sweden will now be offered a way to keep track of their gambling habits.

 

– We are very happy to now have Playscan linked to our VLT’s. The tool creates awareness and informs the player about their gambling habits. Also, internally this will improve our overall responsible gambling initiatives, says Zenita Strandänger, CSR-manager Svenska Spel.

 

With Playscan, Svenska Spel will be able to provide players with a risk analysis based on their player behavior. The player can easily access their Playscan risk analysis through both web and mobile.

 

– This will provide Svenska Spel with more statistical information for better decision-making, on top of state of the art player protection says Andreas Holmström, CEO Playscan.

 

To learn more, pop us an email

Playscan 4.1 is live in Sweden

The Swedish national state-owned lottery Svenska Spel is the first operator that offers the latest version of Playscan to their players. In striving for a healthy gaming market a good gambling experience includes consumer protection. With Playscan 4.1 the players of Svenska Spel now have a world-class tool in their hands.

– Gambling should be a fun activity. The new features presented in the latest version of Playscan makes us confident that gambling stays fun. With Playscan 4.1 we are strengthening our responsible gambling initiatives further and taking new steps towards proactive harm minimization, says Lennart Käll, CEO of Svenska Spel.

New features has been added

With input from gambling addiction support groups and usability research Playscan 4.1 offers, besides the new risk scale, an in-depth-view of the risk analysis. The in-depth detail displays the risk factors that have been found and analyzed in the players gambling data. This design helps the player understand and further reflect on the risks associated with gambling. This design also runs on multiple platforms such as computer, mobile or e-gaming machines.

 

– The in-depth detail offers the players a mirrored image of their own gambling behavior. A very helpful feature if the player wants to understand more about the causes surrounding his or her risk analysis, says Henrik Hallberg, CTO of Playscan.

 

To learn more, pop us an email

 

Playscan in partnership with National Council on Problem Gambling North America

Playscan and National Council on Problem Gambling US has entered into a partnership agreement to ensure that players will receive North American specific responsible gambling information directly within the Playscan system.

As gaming operators in the US move forward with launching their online gaming channels, it is vitally important to ensure that the player population is fully informed about the risks associated with gambling.
The partnership with the National Council on Problem Gambling (NCPG) ensures that all players utilising the Playscan system both online and land-based in the USA will find localised information about problematic gambling. The player will have direct access to National Helpline numbers – when needed the most.

 

About
The National Council on Problem Gambling is the national advocate for programs and services to assist problem gamblers and their families. The mission of the NCPG is to increase public awareness of pathological gambling, ensure the widespread availability of treatment for problem gamblers and their families, and to encourage research and programs for prevention and education.

Playscan now live at Norsk Tipping

The Norwegian national lottery, Norsk Tipping is the first operator to use Playscan on VLT’s as well as on all their old and new online-games. The player can access Playscan through both web and mobile. This takes consumer protection to the next level.

Launching the first VLT module and releasing Playscan in multiple channels, Norsk Tipping is at the forefront of responsible gambling. By using an multichannel personalized electronic ID (their mandatory player’s card), Norsk Tipping is unique in providing player data of all player activities and gives Playscan the perfect foundation to become the hub for all proactive responsible gambling activities.

 

By providing an informed choice early in the gambling experience, Norsk Tipping gets an opportunity to create a sustainable relationship with their customers. With Playscan they are able to provide players with a risk analysis based on their player behavior.

–       Responsible gambling has always been an important issue for Norsk Tipping. We are proud to be the first operator to analyze gaming data via Playscan for our players, says Torbjörn Almlid, CEO of Norsk Tipping.

 

In addition to the implementation of Playscan there has been a focus on the importance of reaching out to the player and the organization regarding how to communicate and understand the effects and knowledge that you can gain from Playscan. Torbjörn Almlid continues:

–       The Playscan team is highly professional, not only regarding the system but has also provided us with great knowledge regarding future communication and education on responsible Gambling.

 

The next step will be to continue the collaboration and expand the strategy to create a more sustainable and responsible gambling environment for the Norwegian players.

–       We are delighted to work with Norsk Tipping, a company that takes responsible gambling extremely seriously. By implementing Playscan and in their vision of the next step for Playscan, they really show their commitment to their player’s wellbeing, says Andreas Holmström, CEO of Playscan AB.

To learn more, pop us an email

Playscan 4

Playscan 4

Our product has been evaluated, tested and now also – twisted. We are very proud to announce the latest, the next: Playscan 4

 

– Playscan 4 is about communication; with players, with operators, with regulators in all channels. We build on years of experience and player feedback to make our information even more accessible, says Andreas Holmström CEO of Playscan.

 

Playscan has become known for its traffic light analogy when communicating with the players. We changed this into a scale of risk. With a six point scale Playscan is more granular and more precise. This enables the player to understand the gradual changes in their behavior.  Playscan is now better framed to visualize the process of escalating gambling risk.

 

Playscan 4 is also equipped with improved customized (and smarter) recommendations to each player. These are now based on the specific game the player is playing – instead of an overall assessment.

 

Playscan is now a seamless experience across multiple gaming channels and it’s feature proofed for possible mandatory usage. Another new feature on Playscan 4 is the customization. When looking after your players, your brand should be the focus, not ours. We have made it simple for operators to customize Playscan and make it more adaptable to their specific brand and feel on the gambling site.

 

– Playscan 4 is an exciting continuation of the Playscan saga. By learning from all of our installations of Playscan 3 and the 100 million analyses performed in the series, we’ve made the good parts better, clarified what needed clarification and added a couple of extremely promising features, says Henrik Hallberg CTO of Playscan.

 

Playscan and GamCare sign Letter Of Intent

Playscan will embed GamCare’s services within the full portfolio of Playscan solutions for all approved GamCare gaming operators utilizing the Playscan System.

 

With numerous Online, Mobile, Retail and Land based gaming channels easily accessible and available – it’s important that the player is fully informed about their current gambling behavior. When helping a player who seems to need help it’s essential to ensure that the player is provided with good information about what problem gambling is – and knowing where to seek professional help.

 

Mark Knighton, Chief Sales Officer of Playscan AB says:

“Providing embedded direct access to all of GamCare’s services through the Playscan player interface will provide the highest level of consumer protection, directly to the player, when the player needs it”.

 

GameCare – the UK’s leading provider of information, advice, support and free counseling for the prevention and treatment of problem gambling is the right partner for Playscan. With GamCare, players who need it are provided with professional and localized support

Playscan™ – now available to the Chinese market

After conducting lengthy discussions about Playscan with the leading gaming providers in China, Playscan is now ready to expand into this new territory.

Exiting times ahead – Together with Northberry AB in Sweden and FuSheng Interactive in Hong Kong, Playscan will position itself in the Chinese market. With their expertise and experience within high-growth sectors and new technologies in Asia – Playscan can now provide a solution in China that minimizes the harmful effects of gambling. The Playscan solution provides not only an informed choice to the player about their gambling behaviour. It also provides the operator invaluable information to proactively prevent problematic gambling. This enables them both to react and act.

 

“The matter of consumer protection is both being prioritized and highlighted around the world. We can now operate successfully on a global scale with our solution that creates awareness about problematic gambling,” says Andreas Holmström, CEO of Playscan.

 

Andreas continues, “With changes in the gaming regulation this year, the Chinese government is now taking a stronger stance on the prevention of problematic gambling. Therefore Playscan is honoured to be identified as the worlds leader in preventive responsible gambling solutions within this market.”

 

“We are delighted to work with Playscan in China, which is the second largest lottery market in the world. We believe Playscan have great potential in China and FSI will give full support on the development”, says Anders Holmgren Chairman FuSheng Interactive.

Launch of Playscan™ 3.7 – improved analysis engine

Playscan is the proactive consumer protection tool that provides the player with an opportunity to control and monitor changes in their gambling habits. Now, with its Playscan 3.7 version, the channels for communication is even more expanded and targeted: Playscan Retail is included as an add-on solution to the Playscan product.

 

Playscan™ Retail is a solution for all retail and land-based gaming operators. With Playscan™ Retail the benefits of Playscan are not just utilized and available for the online-player. It does now also administer the land-based player with a unique informed player choice. Playscan™ Retail provides the player with a complete overview of their gambling behaviour in print format.

 

Playscan 3.7 has a newly developed analysis engine. The analysis engine is a vital part of the system – it is the hub for analysing all the different Game Modules such as Bingo, Poker, Lottery etc. The new engine optimises the time efficiency of the player analysis – which greatly increases performance and scalability of the player database.

 

– The new features in Playscan 3.7 evolves the technical capabilities in behavioural tracking towards harm minimization, says Henrik Hallberg, CTO of Playscan AB.

Playscan now available for the offshore gambling sector

With Consumer Protection and Responsible Gambling high on the regulatory, media and operator agenda this year, Playscan is able to provide Offshore Operators and System Suppliers a proactive technical solution towards harm minimization.

Up until now the consumer protection solution Playscan has been exclusively sold to WLA (World Lottery Association) and EL (The European Lotteries) member state lotteries. Playscan AB is now presenting the Responsible Gambling solution deeper into the industry by educating gambling regulators on the technology and proactive benefits behind player tracking.

 

Mark Knighton, CSO of Playscan AB says: “With numerous regulatory changes taking place in the global gambling market, Playscan AB has now commenced in-depth discussions with a number of leading global gaming companies and gaming platform suppliers with the sole intention of deploying Playscan.”

 

Mark Knighton continues “Playscan provides the player with unique targeted communication, ensuring that a higher level of informed choice is offered to the player about their actual gambling behaviour.” Playscan also provides invaluable information to assist the operators, in their own Corporate Social Responsibility and Responsible Gambling strategies to be able to raise the bar towards Harm Minimization.

 

For more information, contact:

Mark Knighton,

CSO Playscan AB,

Telephone +46-702 32 15 23

Dr Richard Wood commences the evaluation of the effectiveness of Playscan

Dr Richard Wood commences the evaluation of the effectiveness of Playscan

The New Year brings new understandings about responsible gambling and how to minimise problematic gambling behavior. Dr Richard Wood, psychologist and director of GamRes Limited (Montreal, Canada), is now evaluating the Responsible Gambling System – Playscan™. With it´s unique targeted communication Playscan™ was developed for the players to raise awareness about their own gambling behavior. Playscan™ is a proactive system that strives to create a sustainable and healthy gambling environment.

 

With extensive experience within the field of Responsible Gambling, testing and development of responsible gambling tools, Dr Richard Wood will evaluate Playscan™ in terms of overall effectiveness as a Responsible Gambling tool. This will be achieved by focusing upon on the actual observed impacts of Playscan’s™ unique targeted communications, aimed at promoting and maintaining healthy playing profiles. The study will also examine, the all-important player perspective of using the tool to assist their regular playing activities over time.

 

– Such an evaluation should provide a scientific perspective on the importance of Playscan™ as a behavioural tracking and player feedback as a tool for Responsible Gambling.  As the gaming industry expands its online presence, it´s important to also provide more effective consumer protection solutions and, as such, the effectiveness of Playscan™ will be most interesting to examine, says Dr Richard Wood.

– This evaluation will reinforce and deepen our knowledge about how Playscan™ works in actual daily use. We are looking forward to read the findings of the evaluation when completed, in the beginning of July 2013, says Ann-Sofie Olsson, CEO at Playscan.

 

Playscan™ was the pioneer, worldwide, in offering players a way to keep track of their gambling behaviour, both in terms of their own perceptions of gambling, and by analysis based on their actual gaming data.

 

For more information, contact

Mark Knighton, CSO Playscan AB

Tel +46 (0)702321523

www.playscan.com

Dr. Richard Wood,

Director, GamRes Limited (Montreal, Canada)

info@gamres.org

Professor Per Carlbring has been assigned to evaluate Playscan

For more than 5 years Playscan AB has been actively providing Responsible Gambling solutions. Professor of Clinical Psychology at Stockholm University, Per Carlbring, with his extensive expertise within online-based self-help programs, has received funding for an independent evaluation of Playscan™.

–  Playscan is a very interesting tool and we need to evaluate and analyze the true value of Playscan™ as a proactive Responsible Gambling Solution. We need to find out if and in what way it works, says Carlbring.

 

Per Carlbring states that it is vitally important to evaluate the effectiveness of Responsible Gambling solutions to understand the social gains and impact it might have. We need to deepen, Carlbring continues, our knowledge and methods about how to reduce the negative effects of gambling.

 

The Playscan CEO Ann-Sofie Olsson welcomes the evaluation and thinks that we all gain valuable information through new scientific research on how to prevent unhealthy gambling behavior. She says:

 

– We do recognize the importance of an independent evaluation to diagnose the reliability of what we do and understand after our 5 years in this field.

Norsk Tipping launches online games

Norsk Tipping will be launching online games in 2013. As part of the company’s social responsibility, the customers will be offered the Swedish Responsible Gambling system Playscan™ – a solution that strives to create a sustainable and healthy gambling environment for the players.  

 

Norsk Tipping will use Playscan™ on all products, including VLT’s, thus becoming the first gaming company in the world that uses the responsible gambling tool Playscan™ in VLT-machines.

 

–  It’s exciting that Norsk Tipping will use Playscan™ as one of the key solutions in its gaming strategy when they go online. Playscan™ is an excellent solution to educate the online players and create awareness about Responsible Gambling, says Ann-Sofie Olsson, CEO Playscan AB.

 

Playscan™ provides the player an opportunity to control and monitor changes in their gambling habits by using unique targeted communication and in-depth analysis of their actual gambling behaviour. Playscan™ is designed to make players aware of their gambling habits and proactively keep their gambling behaviour healthy.

 

By providing an informed choice early in the gambling experience, the operator also gets an opportunity to create a sustainable relationship with their customers.

Kombispel launches online games where Playscan is available from day one

When the Swedish lottery Kombispel goes online with bingo, mini-games, scratch tickets and there game “Bonus Chansen” it will be in combination with the consumer protection tool Playscan from day one. The system helps players to understand and control their gambling habits

 

Kombispel will be the first lottery in the world where the players from day one can use Playscan. In earlier versions of Playscan it has been necessary to collect data during six months before Playscan has been able to provide a result for the player.

 

– Internet is the growth market in gambling. Thus it feels good that we now can provide our customers with a wide range of fun and entertaining games in a safe and responsible environment, where Playscan is a natural part of the offer, says Anders Jansson, CEO of Kombispel.

 

In the preparations for the launch, Playscan has always been a natural part of the offer. The players own view of their game, and their actual gambling habits, are taken into account when analyzing how players gambling habits change over time.

 

–  We have strived to be a natural building block of a lottery’s responsible gambling offering online. Thus it is with great pleasure that Kombispel will become the first operator that has Playscan as a part of their offering from day one, says Ann-Sofie Olsson, CEO Playscan AB.