Talk by Natalia Matulewicz at the New Horizons in Responsible Gambling Conference February 2-4, 2015 What do you know about your online player? With anonymous players, customer data is an important factor when making strategic business decisions with limited information. However, big data often becomes a faceless collection of information, rather than a true picture of […]
User research shows that players are concerned about keeping their gambling under control. An important aid for that is to let the player know how much time and money he or she spends on gambling. Playscan’s new feature will help players keep track of their spending by presenting charts on actual consumption of time and […]
Summary: Shortening the 16 statement Self Test within Playscan yields negligible improvement in completion rates. The length of the test is not a problem; players either drop off during the first couple of questions or complete the test. A recurring concern about Playscan has been that 16 statements to consider in the Self Test […]
Playscan 3 helps at-risk players to reduce their spending on gambling. A previous evaluation determined that players found Playscan to be a useful tool (Griffiths, Wood & Parke, 2009), but a systematic investigation of whether the tool influences players’ gambling behaviours had yet to be conducted. To address this gap we, Dr Richard Wood […]
By Svenska Spel introducing mandatory registered play earlier this year, Playscan was able to provide a higher level of understanding about their VLT (Video Lottery Terminal) players. Players who gamble on a VLT machine in Sweden will now be offered a way to keep track of their gambling habits. – We are very happy […]
Talk by Natalia Matulewicz from WLA / EL conference. Players do not become high risk over night. It’s a process. Quite often a long one with more than enough changes to intervene. But to do so, we must understand what happens during that process. Watch the presentation on Slideshare.
Technical innovation is understood as bringing something new to the market and our minds are set to believe that there is a “technological fix” for every problem. Making new cars can solve problems with pollution; health problems can be solved with new medicine. Even problems with loneliness can be solved through online dating sites. […]
Due to good first page exposure and a marketing campaign on the Operators website we saw an increase in the player activity during the beginning of June. We experienced a jump in activations (the amount of visitors was tripled compared with last year). A lot of non-risk players paid attention to Playscan and activated the […]
The introduction movie explains what Playscan is and how it works. It’s only a minute long – watch it!
Operators this is your gut-check moment. Ask yourself, how well is my organization doing in responsible gaming? Is what we are doing best practice? How are others approaching this? Could we be more effective or cost-efficient? How can we improve? What new ideas we should be considering? Are we missing anything? Are we committed to […]