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Playscan has a proven positive impact on at-risk players

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PRESS RELEASE Göteborg, Sweden 2015-07-08 A new research study just published in the journal International Gambling Studies showed that at-risk players who received behavioral feedback via Playscan were significantly more likely to reduce the amounts of money they deposited and wagered – compared with players who did not use Playscan. The authors, Dr Richard Wood and Dr […]

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Miljonlotteriet upgrades to Playscan 4

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PRESS RELEASE Göteborg, Sweden 2015-06-02 The latest features from Playscan are now available to players gambling at Miljonlotteriet. The lottery has offered Playscan to their players for more than four years and by upgrading they will now supply players with a new and more detailed view of their gambling behavior. – What I really like […]

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Measure and improve your RG initiatives with new Playscan services

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We use the Playscan Risk Analysis for two purposes. The original purpose is to use it as a basis for interventions and communication to at-risk players – now, we equally use it together with operators and creators of RG. By looking at levels of risk and changes herein, between groups, marketing campaigns, interventions, etc. we […]

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Presenting Playscan Research

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Phd student David Forsström presenting results from his studies at SNSUS conference and at the Department of Psychology, Stockholm University.   In the first study (to be presented at Stockholm University) user behavior was analyzed  and the main finding was the identification of  five distinct classes of users: Very high usage, high usage, advice users, […]

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Increasing click-through to RG-tools by simple re-design

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To make sure you have impact, do quick experiments and redesign things based on usability principles. By doing so, we found out that displaying only one recommendation at the time makes more people click. A click on a recommendation is a success for Playscan. It means that we’ve provoked a reaction or created interest for […]

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5 key elements in your online responsible gambling strategy

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What a gambling operator should do when implementing responsible gambling   01. Educate all employees about the importance  of responsible gambling. That means all the way from  executives to your customer service team. Probably the most  important thing to do to get acceptance for responsible gambling.   02. Train and educate retailers about  the importance […]

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Making big data actionable by creating user personas

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Talk by Natalia Matulewicz at the New Horizons in Responsible Gambling Conference February 2-4, 2015 What do you know about your online player? With anonymous players, customer data is an important factor when making strategic business decisions with limited information. However, big data often becomes a faceless collection of information, rather than a true picture of […]