Category Archives: News

A shorter Self Test: Does not increase completion rate

Summary: Shortening the 16 statement Self Test within Playscan yields negligible improvement in completion rates. The length of the test is not a problem; players either drop off during the first couple of questions or complete the test.

 

A recurring concern about Playscan has been that 16 statements to consider in the Self Test may be too many. The player may grow impatient and abort the test, especially since the questions themselves can be sensitive and draining. We investigated whether a shorter introductory test with “gate questions” would increase the completion rate of tests.

 

When a player clicks into the Self Test, an introductory text is displayed. Here, the player is encouraged to consider all gambling, at all gambling sites, during the past three months. The player is then asked to consider 16 statements, one at a time.

 

playscan_selftest1

 

To investigate the usefulness of gate questions, the results from the Self Tests at Svenska Spel between 2014-07-04 and 2014-10-14 were analyzed. Statistics of these are presented below, showing the completion and drop-off rates.

playscan_selftest_drop_off_rate

 

Looking at the numbers, the completion rate is quite satisfactory; in particular 80% web completion. This high number is likely due to the curiosity that brought the player to Playscan in the first place, and the promise of self-assessment at the end of the process. Self tests in general tend to have a higher completion rate than surveys thanks to the intrinsic motivation behind doing them.

 

The majority of the players who drop off do so at the first question. We also see a difference between channels with a 10% drop-off rate on web and 23% on mobile. The higher drop-off on mobile is hardly surprising, given the users’ attention span in the mobile context.

 

Only 10% of the started tests are dropped between question 2 and 16, regardless of channel. Interesting to note is that the drop-off rate declines as the test continues.

 

This leaves us with a clear answer to the question of gate questions. We would have yielded only 4% more completed tests if the test consisted of four statements. This number is hardly worth chasing at the cost of the players spending less time contemplating their gambling habits or missing out on the nuances that the full 16 statements bring.

 

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The research done at Playscan is not academically focused, but aimed at practical application.
We are pragmatists, knee deep in data to explore. Our mission is to help prevent problem gambling rather than to study it, so we spend our time chasing preventive effect wherever we sense it.
We value agility and adaptation.
Where the territory is uncharted, our guiding light is curiosity and making a difference. Our data is local. We sometimes see wildly varying player behavior between operators, not necessarily because the players are different, but because contexts and presentations are. We believe that the research community has lots to learn about the importance of things like wording and design, and what we say will often be framed to show this. Our findings reflect the everyday player experience. This is neither universal nor static. It can change and, more importantly, can be changed.
At the same time, we have the deepest respect for formal research and academics. We welcome critique of our findings, and hope that others find inspiration and ideas to bring into the academic world.  We are happy to help, and love to exchange experience and ideas. Give us a call if you would like to help out!

Players benefit from using Playscan

 

Playscan 3 helps at-risk players to reduce their spending on gambling.

A previous evaluation determined that players found Playscan to be a useful tool (Griffiths, Wood & Parke, 2009), but a systematic investigation of whether the tool influences players’ gambling behaviours had yet to be conducted. To address this gap we, Dr Richard Wood from GamRes Limited, Canada and Dr Michael Wohl from Carleton University, Canada, undertook an independent evaluation study the previous version, Playscan 3.

 

 

Specifically, we set out to empirically test the hypothesis that ‘The gambling behavior of players who use Playscan, will show a significant observable change, following the presentation of a negative change in risk category (i.e. Green to Yellow or Yellow to Red). In other words, we tested the idea that using Playscan can help players maintain, or return to, less risky patterns of play.

 

How was the study conducted?


Player data was examined for 1558 Swedish Internet players (n = 1388 male; n = 170 female). More males were present in the sample due to the data being drawn from a population that had a predominance of online poker players. Poker is a game that has a higher proportion of male versus female players. Six hundred and ninety four Playscan subscribers were compared to the same number of non-Playscan subscribers. The two groups of players were matched in terms of age, gender, gambling intensity, types of games played and current Playscan risk rating.

All players in the study were rated by Playscan, but only Playscan subscribers received feedback about their playing behaviour. This meant that everything else being equal, any changes in behaviour following feedback from Playscan would suggest that it was having an impact.

 

What did the evaluation study conclude?


It was found that Playscan subscribers who were informed that their rating was ‘Yellow’ (at-risk for gambling problems) showed a significant reduction in the amount of money deposited and wagered, compared to those players who did not use Playscan. This reduction in spending for at-risk players, was seen one week after enrolment with Playscan and was also evident 24 weeks after enrolment.

 

Based on the results, Wood and Wohl concluded that there is evidence to suggest Playscan is particularly helpful for Yellow players (those who show signs of risky play). That is, the feedback provided by Playscan, to those who show signs of risky play, was shown to reduce their levels of spending on gambling games tracked by Playscan. As such, Playscan appears to have responsible gambling utility – at least for those who are most at-risk for developing problematic patterns of play. Importantly, Red players (those who show signs of problematic play) enrolled in Playscan also reduced their expenditure on play, but so did Red players not enrolled in Playscan.

One explanation for this is that Red players, in both groups, may be more aware of a need to reduce their spending on games, as their playing is more obviously risky. Nevertheless, Red players who were using Playscan would have benefitted additionally from being given information to help them seek out the treatment or support that they may have required.

Playscan analysis in VLTs at Svenska Spel

By Svenska Spel introducing mandatory registered play earlier this year, Playscan was able to provide a higher level of understanding about their VLT (Video Lottery Terminal) players. Players who gamble on a VLT machine in Sweden will now be offered a way to keep track of their gambling habits.

 

– We are very happy to now have Playscan linked to our VLT’s. The tool creates awareness and informs the player about their gambling habits. Also, internally this will improve our overall responsible gambling initiatives, says Zenita Strandänger, CSR-manager Svenska Spel.

 

With Playscan, Svenska Spel will be able to provide players with a risk analysis based on their player behavior. The player can easily access their Playscan risk analysis through both web and mobile.

 

– This will provide Svenska Spel with more statistical information for better decision-making, on top of state of the art player protection says Andreas Holmström, CEO Playscan.

 

To learn more, pop us an email

Can responsibility cut it in the tech world?

Technical innovation is understood as bringing something new to the market and our minds are set to believe that there is a  “technological fix” for every problem. Making new cars can solve problems with pollution; health problems can be solved with new medicine. Even problems with loneliness can be solved through online dating sites.

 

People ask each other constantly, “what is the latest thing?”  Well, nowadays we talk a lot about sustainable innovations. For example, we have been faced with the reality that cars have a negative impact on our environment and we have set out on a mission to create new cars that don’t cause pollution problem. Yet, the question might not be how technology can help us with “quick fixes”. By using an electric car instead of a petrol-powered car, we don’t really change our behaviour or our way of thinking, do we? True innovation would be to re-think transportation in general.

 

The answer to the headline question is therefor: it already has. With current technical advances and innovations, responsible gambling is now making an impact on the user experience. Today, player tracking is being used as a communication portal that communicates with players through a risk perspective.  For the responsible gaming provider this is ground breaking technology, because with player tracking, they have the means to create a sustainable gambling population – however, it is how we use the technology that decides how well we will succeed.

 

The technical advances of responsible gambling already made must be systematically integrated in the mind-set of an Operator; today it is not an aspect of every decision, every move or every marketing strategy. The changing nature of responsible gambling and player tracking solutions is about how it now must work its way into being a natural part of the “customer experience” (which the industry tells us is the most important competitive differentiator) and produce insights for the Operator.

 

The challenge ahead is to find out how a gaming provider can engage the next generation of players without creating a new group of problematic gamblers.

 

The key to success is to focus on what players respond to

You need to get to know your players in order to figure out their needs. This is an old but not out-dated truth. With responsibility in mind, the knowledge of how your players behave could create a conflict between different sectors within the organisation. The tech team is often set out to gather Big Data and when the data has been contextualized into information, the obvious question for the marketing team is – “shouldn’t we try to use the information we have about our players to market our products better?”. The CSR department might instead scratch their heads and ask what should we do with these high-risk players we have identified?

The possible conflict between profit and responsibility does not benefit the concept of responsible gambling. It is necessary that the different departments within the organisation work together.

 

Relate the findings to the real world

Knowledge from different fields is needed when Big Data is interpreted. The information must be related to theories about problematic gambling, gambling addiction but also marketing principles, game design and customer support – if it is to have any meaning.

 

By mapping out the user journeys of your increased risk players, you would know where your responsible gambling efforts seem to have the best effect. For example, maybe there should be a limit on the amount of online scratch-tickets available to some players? Maybe some players shouldn’t be exposed to commercials for high-risk games at all?

 

It is not only about changing risky gambling behaviour – it is about changing the mind-set of a whole industry

There is an increasing need for institutionalised sustainable innovation within the gambling industry, but despite the many technical innovations developed in the field of responsible gambling, there are limits to what we can expect from any digital technology. After all, there are still real humans behind it.  It is not only about using responsible gambling technology; it is about interpretation, cooperation and actions. It is about how you use it.

 

Can responsibility cut it in the tech world? Let us rephrase the first answer into: yes, if we let it. The determining factor of survival in the long-term depends on how successful we are in handling the issues of responsibility and how well we relate the technology to the real word.

Positive first results from Playscan 4

Due to good first page exposure and a marketing campaign on the Operators website we saw an increase in the player activity during the beginning of June. We experienced a jump in activations (the amount of visitors was tripled compared with last year). A lot of non-risk players paid attention to Playscan and activated the tool. The novelty value didn’t scare them off – the tool kept most of the new activations.

 

Positive attitudes

The biggest change between Playscan 4 and previous versions is the players’ own perception of how well the Playscan risk analysis harmonizes with their own believes. The main positive movement of perception is with the increased risk players. 60% of the increased risk players agree with their analysis, something we find very exciting.

The information is useful

With Playscan 4 we have, when communicating with players, added informative texts such as “10 gambling commandments” and “What is gambling addiction?”. 8 out of 10 users appreciate these texts and find them useful.

More completed Self Tests

82% more completed Self Tests, compared with previous 75%. Both these numbers are high and indicate that people don’t mind answering questions about their gambling habits.

 

Increased risk players read informative texts

When a player has read their risk analysis they are given a recommendation based on their risk level. Simply because some tips are more relevant to a risk player than to a non-risk player.

So, what kind of recommendations is appreciated and most clicked? It turns out that increased risk players reads educating texts, such as “to have in mind while gambling”, while at risk players takes action by “setting up a budget”. The non-risk players are more likely to read general information on what problem gambling is and how it is manifested.

Playscan – a system that protects your players

Operators this is your gut-check moment.  Ask yourself, how well is my organization doing in responsible gaming? Is what we are doing best practice? How are others approaching this? Could we be more effective or cost-efficient? How can we improve? What new ideas we should be considering? Are we missing anything? Are we committed to harm reduction in the delivery of our gaming products?

Over the past decade we have seen a significant increase in the commitment to harm minimization by lotteries and gaming organizations around the world.  Thanks to increased commitment by leading gaming organizations and increased monitoring and regulation in most jurisdictions around the world, the principals of responsible gaming are coming to the forefront as part of any gaming organizations product offering.  Proper responsible gaming initiatives are essential to maintaining the public trust and are a cornerstone to the continued success of the gaming industry.

 
That’s why a software solution like Playscan is so important to gaming organizations in their ongoing commitment to enhance RG programs, minimize harm and continue to distinguish themselves from unregulated gaming operators whose motives may be less altruistic.

 

What does Playscan do?

For those who don’t know, Playscan is an industry leading software designed to help gaming operators detect unhealthy gambling among their players – and give them a tool that protects them. Playscan’s analytical system makes player aware of the risk of escalation – the change in actual behavior, feelings and thinking.For the last decade, the commitment to harm minimization has been one of the distinguishing factors between the regulated and unregulated gaming operators around the world.  However, due to increased public awareness of the importance of harm minimization standards, many of the unregulated operators have also begun to implement so-called RG related elements into their product offering.  Once again the lines between regulated and unregulated are being blurred  – leaving players unsure of where they can go to be protected.

 

Understanding gaming behaviors

The foundation for all RG elements in any gaming organization is awareness and understanding.  A key to successful RG programming is the ability for any gaming organization to fully understand the gaming behaviors of their players and the potential impact these behaviors have on each individual throughout the life of their playing relationship.  The key for regulated operators is to use this information to ensure they take the necessary steps to reduce any potential harm for their players.

This is where Playscan can help regulated operators once again take the leadership position in helping to move the responsible gaming bar even higher.
Playscan provides an overall analysis of the players’ gambling behavior and informs each and every player about their individual status.
The Playscan communication aims to raise awareness and seeks afterthought. This motivates not only the player to reflect upon his or her own gambling behavior – but also the gaming operator.

 
Throughout it’s evolution, Playscan is the only solutions provider that has continued to evolve and adapt its programming as the industry continues to introduce new innovations.  And now, Playscan becomes the only RG software solution that has been independently evaluated by a group of RG experts.

 

Playscan – independently evaluated

Playscan reached out to Dr. Richard Wood, Director of GamRes and Dr. Michael Wohl, Director of the Carleton University Gambling Lab (Canada) for an independent review of several key assumptions regarding the impact and affect Playscan has on the playing habits of users.  The 2013 comparative research tracked over 1,500 online players and compared those using Playscan with non-users over the same period.  The definitive results are clear, by using Playscan, gaming operators can reduce harm and provide players with the tools to manage their risk behavior.

 

The independent research highlighted some key facts;

 

•    Playscan users reported feeling significantly better informed about their gambling behavior after using Playscan.

•    Playscan users feel more knowledgeable about responsible gambling and harm minimization  and will increase their use of the available RG players tools.

•    Playscan users show observable changes in their gambling behavior after they receive information from the Playscan system.

•    And perhaps most importantly, the research proves that Playscan helps players to maintain a health risk profile for their gambling behavior.

 

As well, the research provided Playscan with some key recommendations including the implementation of a 6-point risk scale evolving from the traffic light indication previously provided to players.  This provides a more granular communication to the player.

 
Not ones to remain complacent, the Playscan team has already been included this recommendation in the recent release of Playscan 4.
As well, Playscan provides a seamless solution across all platforms including mobile, web and land-based gaming activity, ensuring that players are protected at all entry points into your gaming system.  Another key element is the ability to use Playscan for internal RG training and awareness – a key to deliver responsible products and services at all levels of your gaming organization.

 

With an RG solution like Playscan 4 available to operators around the world, one has to ask why any operator would not consider implementing a system that will  provide a validated harm reduction solution that will also help regulated gaming organizations once again differentiate themselves from the unregulated gaming operators – ensuring a continued confidence by players in their gaming choice.

 

Mike Randall is an independent consultant in the area of Responsible Gaming and Shared-Value.  He was the inaugural chair of the Independent Responsible Gaming Panel with the World Lottery Association.  He is a regular speaker and contributor to responsible gaming discussions around the world.  He can be reached at mike@engageatlantic.ca

Playscan 4.1 is live in Sweden

The Swedish national state-owned lottery Svenska Spel is the first operator that offers the latest version of Playscan to their players. In striving for a healthy gaming market a good gambling experience includes consumer protection. With Playscan 4.1 the players of Svenska Spel now have a world-class tool in their hands.

– Gambling should be a fun activity. The new features presented in the latest version of Playscan makes us confident that gambling stays fun. With Playscan 4.1 we are strengthening our responsible gambling initiatives further and taking new steps towards proactive harm minimization, says Lennart Käll, CEO of Svenska Spel.

New features has been added

With input from gambling addiction support groups and usability research Playscan 4.1 offers, besides the new risk scale, an in-depth-view of the risk analysis. The in-depth detail displays the risk factors that have been found and analyzed in the players gambling data. This design helps the player understand and further reflect on the risks associated with gambling. This design also runs on multiple platforms such as computer, mobile or e-gaming machines.

 

– The in-depth detail offers the players a mirrored image of their own gambling behavior. A very helpful feature if the player wants to understand more about the causes surrounding his or her risk analysis, says Henrik Hallberg, CTO of Playscan.

 

To learn more, pop us an email

 

Playscan in partnership with National Council on Problem Gambling North America

Playscan and National Council on Problem Gambling US has entered into a partnership agreement to ensure that players will receive North American specific responsible gambling information directly within the Playscan system.

As gaming operators in the US move forward with launching their online gaming channels, it is vitally important to ensure that the player population is fully informed about the risks associated with gambling.
The partnership with the National Council on Problem Gambling (NCPG) ensures that all players utilising the Playscan system both online and land-based in the USA will find localised information about problematic gambling. The player will have direct access to National Helpline numbers – when needed the most.

 

About
The National Council on Problem Gambling is the national advocate for programs and services to assist problem gamblers and their families. The mission of the NCPG is to increase public awareness of pathological gambling, ensure the widespread availability of treatment for problem gamblers and their families, and to encourage research and programs for prevention and education.

Playscan now live at Norsk Tipping

The Norwegian national lottery, Norsk Tipping is the first operator to use Playscan on VLT’s as well as on all their old and new online-games. The player can access Playscan through both web and mobile. This takes consumer protection to the next level.

Launching the first VLT module and releasing Playscan in multiple channels, Norsk Tipping is at the forefront of responsible gambling. By using an multichannel personalized electronic ID (their mandatory player’s card), Norsk Tipping is unique in providing player data of all player activities and gives Playscan the perfect foundation to become the hub for all proactive responsible gambling activities.

 

By providing an informed choice early in the gambling experience, Norsk Tipping gets an opportunity to create a sustainable relationship with their customers. With Playscan they are able to provide players with a risk analysis based on their player behavior.

–       Responsible gambling has always been an important issue for Norsk Tipping. We are proud to be the first operator to analyze gaming data via Playscan for our players, says Torbjörn Almlid, CEO of Norsk Tipping.

 

In addition to the implementation of Playscan there has been a focus on the importance of reaching out to the player and the organization regarding how to communicate and understand the effects and knowledge that you can gain from Playscan. Torbjörn Almlid continues:

–       The Playscan team is highly professional, not only regarding the system but has also provided us with great knowledge regarding future communication and education on responsible Gambling.

 

The next step will be to continue the collaboration and expand the strategy to create a more sustainable and responsible gambling environment for the Norwegian players.

–       We are delighted to work with Norsk Tipping, a company that takes responsible gambling extremely seriously. By implementing Playscan and in their vision of the next step for Playscan, they really show their commitment to their player’s wellbeing, says Andreas Holmström, CEO of Playscan AB.

To learn more, pop us an email

Playscan 4

Playscan 4

Our product has been evaluated, tested and now also – twisted. We are very proud to announce the latest, the next: Playscan 4

 

– Playscan 4 is about communication; with players, with operators, with regulators in all channels. We build on years of experience and player feedback to make our information even more accessible, says Andreas Holmström CEO of Playscan.

 

Playscan has become known for its traffic light analogy when communicating with the players. We changed this into a scale of risk. With a six point scale Playscan is more granular and more precise. This enables the player to understand the gradual changes in their behavior.  Playscan is now better framed to visualize the process of escalating gambling risk.

 

Playscan 4 is also equipped with improved customized (and smarter) recommendations to each player. These are now based on the specific game the player is playing – instead of an overall assessment.

 

Playscan is now a seamless experience across multiple gaming channels and it’s feature proofed for possible mandatory usage. Another new feature on Playscan 4 is the customization. When looking after your players, your brand should be the focus, not ours. We have made it simple for operators to customize Playscan and make it more adaptable to their specific brand and feel on the gambling site.

 

– Playscan 4 is an exciting continuation of the Playscan saga. By learning from all of our installations of Playscan 3 and the 100 million analyses performed in the series, we’ve made the good parts better, clarified what needed clarification and added a couple of extremely promising features, says Henrik Hallberg CTO of Playscan.

 

The Playscan Newsletter

Keep yourself up to date  with our newsletter!

Playscan Newsletter October 2014

  • Players benefit from using Playscan
  • What questions do we get about Playscan?

 

Playscan Newsletter September 2014

  • The importance of visibility in player communication
  • Putting a face on the increased risk player

 

Playscan Newsletter August 2014

  • First results from Playscan 4

 

Playscan Newsletter June 2014

  • Make sense of big data

 

Playscan Newsletter May 2014

  • Playscan 4.1 is live in Sweden
  • PLAYSCAN – a system that protects your players

 

Playscan Newsletter April 2014

  • Is responsible gambling still a hot topic?
  • The new Playscan movie!

 

Playscan Newsletter March 2014

  • Responsible gambling tools in e-gaming machines
  • Newsletter survey

 

Playscan Newsletter February 2014

  • How to successfully launch responsibility at a gambling site
  • Raising the bar

Playscan Newsletter January 2014

  • Playscan is live in Norway
  • Guest Article by John Luff – Responsible Gaming : The Business Case

 

Playscan Newsletter December 2013

  • What 2013 meant to Playscan

 

Playscan Newsletter November 2013

  •  Playscan and GamCare sign Letter Of Intent
  • Youth addiction prevention program spreads among many lotteries

 

Playscan Newsletter October 2013

  •  Playscan – the subject of a newly started PhD dissertation
  • Atlantic Lottery builds employee commitment through their CSR certification program

 

Playscan Newsletter September 2013

  • High risk gamblers more interested in their behaviours
  • Welcome to the team, Emil Hellman!

 

Playscan Newsletter August 2013

  • The Playscan Team is back!
  • Guest Article by Keith Whyte  – “The power of technology”

 

 Newsletter June 2013

  • Key events this spring – Happy summer!

 

Newsletter May 2013

  • Launch of Playscan™ 3.7
  • Playscan AB – a WLA associated member

 

Playscan Newsletter April 2013

  • CEO Andreas Holmström to speak at The International Conference on Gambling & Risk Taking in Las Vegas, May 27-31, 2013
  • How to be successful with a technical solution

 

Playscan Newsletter March 2013

  • Playscan CEO Andreas Holmström to speak at Responsible Gambling Council Discovery 2013 Conference
  • Guest Article by Magnus Rydeving “What is Responsible Gambling?”

 

Playscan Newsletter February 2013

  • Playscan AB appoints new CEO
  • Guest Article by Mike Randall “No time to rest on your laurels”

 

Playscan Newsletter January 2013

  • Dr Richard Wood commences the evaluation of Playscan™
  • Playscan welcomes two new members to its team

 

Playscan Newsletter December 2012

  • Norsk Tipping signs Playscan™ as their Responsible Gambling soultion
  • Playscan™ – how it works (part II)

 

Playscan Newsletter November 2012

  • Playscan™ – how it works

 

Playscan Newsletter October 2012

  • Playscan Retail™

 

Playscan Newsletter September 2012

  • Kombispel launches online games where Playscan is available from day one
  • Playscan exhibiting at The World Lottery Summit in Montréal, Canada

 

Playscan Newsletter July/August 2012

  • Playscan live at RAY.fi

 

Playscan Newsletter June 2012

  • Playscan Insight™

 

Playscan Newsletter May 2012

  • Playscan Develops Land-Based Responsible Gambling App

 

Playscan Newsletter April 2012

  • Playscan welcomes you to the Sustainable Gambling Blog.
  • Playscan attending the GIGSE conference in San Francisco.

 

Playscan Newsletter Mars 2012

  • Playscan Attends the Discovery Conference 2012.
  • Playscan becomes member of the SACC.

 

Playscan Newsletter February 2012

  • Svenska Spel Rebrands Spelkoll to Playscan.
  • Playscan receives WLA certification.

 

Playscan Newsletter January 2012

  • Playscan attending ICE 2012.

 

 

 

Playscan – the subject of a newly started PhD dissertation

David Forsström, psychologist from Stockholm, Sweden, will write his PhD dissertation about Playscan.

The project will run for four years, supervised by Professor Per Carlbring – and the Playscan Team are happy that the project now has its beginning.

 

The study is planned and divided into five different part-studies; ranging from investigating how Playscan is used and by whom, interviewing Playscan users, and performing comparative studies in marketing and content to optimize the reach and effect of the tool.

 

The overall research questions to answer is: How is Playscan used – how does the tool perform – and what effect does it have on player behaviour?

 

“It’s exciting to get started with the project” says David Forsström. “I’ve been looking forward to it for a long time, and I am happy that the cooperation with Playscan has started.”
“This will teach us even more about how our tool contributes to the gaming market” says Henrik Hallberg, CTO at Playscan. “Getting this level of attention and rigor is a good continuation of our mission – to build efficient tools for a sustainable gaming market.”

 

The position is financed by the Svenska Spel research council. Each part-study, when finished, will be published in peer-reviewed journals. The research is independent – the results will stand for themselves. Playscan will not have any influence regarding publishing.

Atlantic Lottery builds employee commitment through their CSR certification program

Corporate social responsibility (CSR) – is a common word in our industry today. But how do we interpret the words? CSR is about embracing responsibility for the company’s actions and creating shared value for all of your stakeholders. Our vision at Atlantic Lottery is to “Make Atlantic Canada A Better Place” and one of the ways we do that is through our CSR efforts. CSR is at the heart of everything we do at Atlantic Lottery and guides how we make decisions. It is critical that our internal ambassadors – our employees are well informed and well equipped to understand the company’s commitment to CSR and the role they play in it.

 

We wish to be active in our actions striving towards our CSR vision. Educating Atlantic Lottery employees on the role they play in advancing the company’s Corporate Social Responsibility mandate is core to helping us advance and improve our overall performance and commitment in this area. Therefore our employees have been trained on their CSR responsibilities through an online interactive program – which leads to a CSR Certification.

 

The program armed us with skills and knowledge on what CSR really is

CSR certification program

CSR certification program

The program was developed in partnership with the Swedish company Sustainable Interaction – a company that specialize in online training programs, web based self-help programs and diagnostic tools within the fields of social responsibility, addictions and psychosocial health.  The program armed us with skills and knowledge to tackle issues ranging from internal initiatives through global topics including trends and best practices.

 

CSR certification programThe idea behind it is based on the assumption that people’s attitudes are best changed if we manage to create empathy and a deep understanding of the situation. We need to change how we perceive a situation in order to incorporate a new behavior when we make sustainable and responsible everyday decisions.

 

The online program is the first of its kind in the lottery/gaming industry.  It combines interactive applications; interactive situations; drama and documentary; interactive interviews and a pre and post evaluation to measure knowledge, attitudes and beliefs regarding CSR. The program was well structured and featured two levels.

The first level was created to facilitate the development of CSR as a core competence for every employees with a focus on creating an in-depth level of awareness of the CSR Program at Atlantic Lottery.

 

The second level focused on providing employees with a more global view of CSR and included more employee and CSR expert storytelling; more interactive applications and exercises. This created a greater level of engagement with employees.

 

All employees, from the kitchen staff to senior management, have completed both levels of the program and were awarded a CSR Certificate signed by our CEO, Brent Scrimshaw.

Today, the program is a condition of employment; completion of the program must be within 45 days of hire for new employees. Employees have told us that the content is informative, interactive and the format works for them – in short, a thourough success!

 

 

………………………..

Thank you Kim Wilson for sharing your story on why and how Atlantic Lottery have managed to make responsibility present in everyday decisions. Kim Wilson is not only the Manager of Corporate Social Responsibility at Atlantic Lottery – she is also a member of the WLA Responsible Gaming Working Group. The working group has contributed to the the industry with several productions of responsible gaming guides – and Kim Wilson holds a clear voice when she states that “the gambling industry must operate with a perspective on consumer protection”.

 

Are you interested in the CSR certification program that ALC and Sustainable Interactions developed? Contact Kim Wilson at  or Johan Brandsten at for more information.

 

Sustainable Interaction offers knowledge and tools that helps people and organizations to learn and progress.  Their online training programs are developed through their in-house expertise in the field of psychology, pedagogy, web development and interaction design. Visit their website here.

 

Lottery’s Place in the Digital Gaming Revolution

Have you seen the photograph of the construction workers having their lunch break sitting on a crossbeam? The famous picture was taken in New York in 1932 and shows a black and white reality: the men are dangling their feet at a height of 256 metres – with no safety harness in sight. This picture is supposed to promote a new skyscraper and the workers seem to enjoy themselves and they look pretty relaxed.

 

But what happens if one of the workers fell down? Today, safety in the construction industry is set by a strict system of rules – but the picture demonstrates how progress and safety is not always working simultaneously.

 

As we strive to innovate, produce and shape the future, we tend to forget to prioritise protection and safety. Development sometimes happens so fast that we don’t have time to learn from our past mistakes. But the past, like the picture of the men eating their lunch high up in the sky, tells us to be alert and thoughtful.

 

In the era of the digital revolution, or evolution as some would say, lotteries have a unique chance to be both alert and thoughtful. With new devices continuously entering the market, technological developments are driving lotteries to expand their services via several channels. And when pursuing these expansion strategies, a foundation of responsibility should lead the way; the operators who offer new forms of lottery games online or via the mobile channel, have a responsibility towards the player. The gambling industry deals with ethical issues and if these issues are not prioritised, the industry will not survive.

 

When we make decisions in today’s digital era, we are often well informed about our options; indeed, consumer power is an increasing factor that is as apparent in the gambling industry as it in any other consumer-facing sector. To some extent, this is perceived as a threat; a threat to profits due to the increased competition provided by the different alternatives. However, this is a development that we should embrace instead of oppose. Ultimately, if operators offer good consumer protection solutions, they will have a sustainable business as the consumer is more likely to choose the operator who offers them honest value for their time and money.

 

At some point during their decision making process, consumers will also ask themselves: ‘is this safe?’ The player has a need and desire to understand the risks associated with gambling. Indeed, the player who knowingly plays in what they deem to be a healthy and safe environment is more likely to play for longer compared those who don’t. This argument deals with gambling addiction and problematic gambling and, thus, cannot be overlooked. Proactively combating problem gambling can minimise the potential risks, and that must be the common interest.

 

Most of us understand that we leave traces behind when we surf the net, and most of us are aware that our gambling data is being collected when we gamble. However, having the requisite tools in place is only the first step in providing adequate care for players. Operators need to be able to act on the results of their monitoring solutions, to avoid cases where players can quite rightly question, “why didn’t you help me when you saw my unhealthy behaviour?”

 

A solid set of responsible gambling tools must be offered to the player, just like the safety harness in the construction industry or the seatbelt in the car. And the responsibility to minimise harm is with those who offer the product, just as in any other business field.

 

Responsible gambling tools should be a natural and fundamental element within the overall gambling experience, and it should be offered at the right place at the right time; that is, fully accessible and not hidden away in a corner of the website. A player must have immediate access so that they can use it whenever they feel they need it.

 

If we look back at the picture from 1932, we can observe the changes and development that have taken place between then and now. We know that the construction workers needed new safety equipment when building larger scale buildings, and this is exactly what lotteries are facing when they move their games and players online. The players need the tools to be able to play in a responsible manner and that’s an essential guideline for new technical innovations. In this field, where the consequences can be significant, progress and safety must work together.

How to be successful with a technical solution

Playscan is a technical solution that wants to communicate with players about their gambling behaviour, and when putting it in front of a player at a gaming site – we know it works.

 

Nevertheless, technical solutions are what they say they are. They are technical. The word solution, however, embraces something else. Solutions are constructed and created by humans, usually to fill some kind of purpose – in our case: to decrease problematic gambling. When we then offer Playscan to operators we leave them with quite of a challenge.

 

Even though we know that the communication within Playscan is good, the operators needs to familiarise Playscan to their own system, to their own employees and to their own players. It needs to be introduced, explained and most of all exposed to the players. In this process Playscan constantly asks the same question to the operator.

“What are your goals and objectives with Playscan and who are you doing it for?”

 

The communication scientist Karl E. Weick says that “pure data is flawed and incomplete; it contains only what can be collected and processed through machines”. This means that the social context in which Playscan is offered is of great importance to the tool – if it’s given value by the operators then Playscan makes sense both to the players and the operators.

 

A sensemaking process ends up with frames of knowledge and understandings. If the operator answers the questions above thoughtfully they’ll raise the bar within the field of responsible gambling. When this is done Playscan is not just a technical solution – it is a consumer protection solution.

 

The operators needs to be active in marketing and communicate Playscan towards the player in order to be successful with the tool – and the Playscan team offers knowledge on how it can be done.

Playscan now available for the offshore gambling sector

With Consumer Protection and Responsible Gambling high on the regulatory, media and operator agenda this year, Playscan is able to provide Offshore Operators and System Suppliers a proactive technical solution towards harm minimization.

Up until now the consumer protection solution Playscan has been exclusively sold to WLA (World Lottery Association) and EL (The European Lotteries) member state lotteries. Playscan AB is now presenting the Responsible Gambling solution deeper into the industry by educating gambling regulators on the technology and proactive benefits behind player tracking.

 

Mark Knighton, CSO of Playscan AB says: “With numerous regulatory changes taking place in the global gambling market, Playscan AB has now commenced in-depth discussions with a number of leading global gaming companies and gaming platform suppliers with the sole intention of deploying Playscan.”

 

Mark Knighton continues “Playscan provides the player with unique targeted communication, ensuring that a higher level of informed choice is offered to the player about their actual gambling behaviour.” Playscan also provides invaluable information to assist the operators, in their own Corporate Social Responsibility and Responsible Gambling strategies to be able to raise the bar towards Harm Minimization.

 

For more information, contact:

Mark Knighton,

CSO Playscan AB,

Telephone +46-702 32 15 23

Strategic Account Manager

Job description

The Strategic Account Manager is responsible for achieving assigned strategic account objectives. This person represents the entire range of company products and services to assigned customers, while leading the customer account planning cycle and ensuring assigned customers’ needs and expectations are met by the company.

Key responsibilities:

– Establish productive, professional relationships with key personnel in assigned customer accounts
– Proactively develop mutual performance objectives, company targets, and critical milestones
– Generate product awareness and present new product line-ups to current and potential new accounts
– Represent Playscan at global industry events
– Meet assigned expectations for development of assigned accounts
– Maintain high customer satisfaction ratings that meet company standards and ethics

The Strategic Account Manager reports directly to the Chief Sales Officer based in Gothenburg, Sweden.

We are looking for:

– Minimum five years of strategic sales, customer, account management experience in B2B sales environment
– Experience in creating and presenting sales/marketing presentations
– Working knowledge of CRM, PR and Newsletter systems preferred
– Previous technical or software sales background favoured
– Swedish and English language (verbal, written, reading) at business level, French speaking an advantage
– Working knowledge of MAC Office (Keynote, Pages, Numbers), Microsoft Office (PowerPoint, Word, Excel), and Adobe (Illustrator, Photoshop)

If you believe your qualifications match our requirements, please send your english CV via our website. Your application will be dealt with by Craig Schlebusch.

Andreas Holmström

Playscan appoints Andreas Holmström as new CEO

Andreas Holmström replaces Ann-Sofie Olsson in the role as CEO of Playscan AB.

 

Andreas has untill now been active within Playscan AB as the COO and is one of the original creators of Playscan™.

 

– I am very happy that Andreas is taking the lead as the new CEO of Playscan AB. As the new CEO he brings competence, stability and solid knowledge about the company and its challenges, says Lennart Käll, chairman of Playscan AB.

 

Andreas has extensive experience and knowledge from the gambling industry, having strived to enable responsible gaming operators to raise the bar, and take their business to the next level to reduce problematic gambling. Andreas fully believes that sustainable growth is the future of this industry.

 

– I am very passionate about Playscan™ and leading the company into the next phase of evidence based preventive Responsible Gambling, says Andreas Holmström.

 

Playscan™ is the pioneer in offering players a way to keep track of their gambling behaviour, both in terms of their own perceptions of gambling, and by analysis based on their actual gaming data.
With it ́s unique targeted communication, informed player choice, player and operator education, Playscan™ offers a software solution that is designed for the operator to raise the bar within proactive consumer protection.

 

For more information, contact: Mark Knighton,
CSO Playscan AB,
Telephone +46-702321523