Articles

Norsk Tipping is testing new ways of influencing player behaviour and promoting responsible gambling

Posted on

Bjørn Helge Hoffmann, Chief Adviser Responsible Gambling at Norsk Tipping tells us about their recent project that you’ll be able to cite at your next responsible gambling event. At Norsk Tipping, all customers must register, to participate in gambling activities. This enables us to offer our players a set of responsible gambling tools, such as […]

Articles

Technology alone cannot diagnose someone as a Problematic Gambler

Posted on

  On Wednesday 10th December 2014 at the Responsible Gambling Trust Harm Minimisation conference a number of findings were presented from recent commissions research ”An investigation into gaming machines in licensed betting offices: exploring risk, harm and customer behaviour.” The objective of the research was to see if industry data could be used to identify […]

Articles

What does the gambling industry know about increased risk players?

Posted on

  A while ago we attended a meeting with the customer relations marketing (CRM) team at a gambling company. The team had been working on creating customer segmentations, which within marketing is one well-used idea. The concept refers to creating groups of people with common behaviors and characteristics that you want to reach with messages […]

Articles

Putting a face on the increased risk player

Posted on

Talk by Natalia Matulewicz from WLA / EL conference. Players do not become high risk over night. It’s a process. Quite often a long one with more than enough changes to intervene. But to do so, we must understand what happens during that process. Watch the presentation on Slideshare.

Articles

Responsible gambling-tools in e-gaming machines

Posted on

There are several ways to help players make responsible decisions when gambling. These ways are gathered under a (pretty big) “responsible gambling”-umbrella. However, this umbrella looks different depending where you are gambling – if you gamble online or in a land-based environment; in your retail store or at your casino. The politics and regulations leaves […]

Articles

How to successfully launch responsibility at a gambling site

Posted on

Playscan is a responsible gambling solution. When it is active and live at a gambling site it’s surrounded by sparkling and attractive games. Playscan is not the primarily utility of the site, that’s a fact. However, Playscan is a necessary part because it offers the player control: it provides information on gambling behavior. The challenge […]

Articles

Raising the bar

Posted on

Not long ago I visited the yearly forum on gambling addiction held by NGOs and support groups around Sweden, Norway and Denmark. When listening to the speakers presenting the latest findings and research about problematic gambling and gambling addiction, I was left with the thought: gambling addiction should not be about politics. Gambling addiction is […]

Articles

Responsible Gaming

Posted on

Responsibly has never been more “hot” as a topic and the gaming/gambling sector is no exception. Not only is it vital that we protect our players – it is equally important that the reputation and integrity of our organisations remain intact. In the past responsibility was too often regarded as “worthy” – something to support/embrace […]