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What does the gambling industry know about increased risk players?

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  A while ago we attended a meeting with the customer relations marketing (CRM) team at a gambling company. The team had been working on creating customer segmentations, which within marketing is one well-used idea. The concept refers to creating groups of people with common behaviors and characteristics that you want to reach with messages […]

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New features in Playscan 4.2: consumption history

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User research shows that players are concerned about keeping their gambling under control. An important aid for that is to let the player know how much time and money he or she spends on gambling. Playscan’s new feature will help players keep track of their spending by presenting charts on actual consumption of time and […]

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Players benefit from using Playscan

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  Playscan 3 helps at-risk players to reduce their spending on gambling. A previous evaluation determined that players found Playscan to be a useful tool (Griffiths, Wood & Parke, 2009), but a systematic investigation of whether the tool influences players’ gambling behaviours had yet to be conducted. To address this gap we, Dr Richard Wood […]

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Playscan analysis in VLTs at Svenska Spel

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By Svenska Spel introducing mandatory registered play earlier this year, Playscan was able to provide a higher level of understanding about their VLT (Video Lottery Terminal) players. Players who gamble on a VLT machine in Sweden will now be offered a way to keep track of their gambling habits.   – We are very happy […]

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Can responsibility cut it in the tech world?

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Technical innovation is understood as bringing something new to the market and our minds are set to believe that there is a  “technological fix” for every problem. Making new cars can solve problems with pollution; health problems can be solved with new medicine. Even problems with loneliness can be solved through online dating sites.   […]

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Positive first results from Playscan 4

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Due to good first page exposure and a marketing campaign on the Operators website we saw an increase in the player activity during the beginning of June. We experienced a jump in activations (the amount of visitors was tripled compared with last year). A lot of non-risk players paid attention to Playscan and activated the […]

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Playscan – a system that protects your players

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Operators this is your gut-check moment.  Ask yourself, how well is my organization doing in responsible gaming? Is what we are doing best practice? How are others approaching this? Could we be more effective or cost-efficient? How can we improve? What new ideas we should be considering? Are we missing anything? Are we committed to […]

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Playscan 4.1 is live in Sweden

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The Swedish national state-owned lottery Svenska Spel is the first operator that offers the latest version of Playscan to their players. In striving for a healthy gaming market a good gambling experience includes consumer protection. With Playscan 4.1 the players of Svenska Spel now have a world-class tool in their hands. – Gambling should be […]

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Responsible gambling-tools in e-gaming machines

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There are several ways to help players make responsible decisions when gambling. These ways are gathered under a (pretty big) “responsible gambling”-umbrella. However, this umbrella looks different depending where you are gambling – if you gamble online or in a land-based environment; in your retail store or at your casino. The politics and regulations leaves […]