Corporate social responsibility (CSR) – is a common word in our industry today. But how do we interpret the words? CSR is about embracing responsibility for the company’s actions and creating shared value for all of your stakeholders. Our vision at Atlantic Lottery is to “Make Atlantic Canada A Better Place” and one of the ways we do that is through our CSR efforts. CSR is at the heart of everything we do at Atlantic Lottery and guides how we make decisions. It is critical that our internal ambassadors – our employees are well informed and well equipped to understand the company’s commitment to CSR and the role they play in it.
We wish to be active in our actions striving towards our CSR vision. Educating Atlantic Lottery employees on the role they play in advancing the company’s Corporate Social Responsibility mandate is core to helping us advance and improve our overall performance and commitment in this area. Therefore our employees have been trained on their CSR responsibilities through an online interactive program – which leads to a CSR Certification.
The program armed us with skills and knowledge on what CSR really is
The program was developed in partnership with the Swedish company Sustainable Interaction – a company that specialize in online training programs, web based self-help programs and diagnostic tools within the fields of social responsibility, addictions and psychosocial health. The program armed us with skills and knowledge to tackle issues ranging from internal initiatives through global topics including trends and best practices.
The idea behind it is based on the assumption that people’s attitudes are best changed if we manage to create empathy and a deep understanding of the situation. We need to change how we perceive a situation in order to incorporate a new behavior when we make sustainable and responsible everyday decisions.
The online program is the first of its kind in the lottery/gaming industry. It combines interactive applications; interactive situations; drama and documentary; interactive interviews and a pre and post evaluation to measure knowledge, attitudes and beliefs regarding CSR. The program was well structured and featured two levels.
The first level was created to facilitate the development of CSR as a core competence for every employees with a focus on creating an in-depth level of awareness of the CSR Program at Atlantic Lottery.
The second level focused on providing employees with a more global view of CSR and included more employee and CSR expert storytelling; more interactive applications and exercises. This created a greater level of engagement with employees.
All employees, from the kitchen staff to senior management, have completed both levels of the program and were awarded a CSR Certificate signed by our CEO, Brent Scrimshaw.
Today, the program is a condition of employment; completion of the program must be within 45 days of hire for new employees. Employees have told us that the content is informative, interactive and the format works for them – in short, a thourough success!
Thank you Kim Wilson for sharing your story on why and how Atlantic Lottery have managed to make responsibility present in everyday decisions. Kim Wilson is not only the Manager of Corporate Social Responsibility at Atlantic Lottery – she is also a member of the WLA Responsible Gaming Working Group. The working group has contributed to the the industry with several productions of responsible gaming guides – and Kim Wilson holds a clear voice when she states that “the gambling industry must operate with a perspective on consumer protection”.
Sustainable Interaction offers knowledge and tools that helps people and organizations to learn and progress. Their online training programs are developed through their in-house expertise in the field of psychology, pedagogy, web development and interaction design. Visit their website here.