We elucidate the needs of at-risk players

Our main goal with Playscan is to help the gaming sector safeguard its customers.


How it all started

In 2006 ICU Intelligence, a small company specialized in data-mining, approached Svenska Spel, the Swedish state-owned lottery. With the move to online gambling and growing data volumes,  ICU Intelligence saw an opportunity to help Svenska Spel manage and put the data to use.

ICU Intelligence pitched their offering and Svenska Spel saw its potential – but from another angle. Svenska Spel asked: is it possible to analyse player data from a risk perspective? Many players, with real life gambling issues, express that they have experienced “an escalation of their behaviour” and before they knew what was happening: they were placing increased bets, losing more and more money.

By identifying those kind of behaviours in player data – a new dimension in customer care was born.

ICU Intelligence and Svenska Spel teamed up with Sustainable Interaction, a company specialised in problem gambling and responsible gambling, and created a data model that detected behavioural patterns associated with problem gambling. Sustainable Interaction also produced a description of the analysis that was communicated to the player, to inform them of potentially risky behaviour.

The first version of the tool, called “Spelkoll” was launched on the Svenska Spel website in 2007.

In 2010 Svenska Spel acquired ICU intelligence, and Playscan AB was created as an independent subsidiary. The key product line of Playscan AB included the software solution Playscan and consultancy offerings.

In 2015 Playscan AB merged into Svenska Spel AB and the tool is now available to players at:

  • Norsk Tipping, Norway
  • Miljonlotteriet, Sweden
  • La Francaise des Jeux, France
  • Svenska Spel, Sweden


The Playscan team

We are located in Gothenburg, Sweden. Most of us working here are ”tech-people” such as system developers and data scientists, but our team also holds communicators and project managers. And then there is Annika, Head of Playscan and team leader. Do you want to join us? We are always looking for talents! Send us an email