Risk analysis of gambling behaviour, now a service for all players in two Nordic countries

The Norwegian state owned lottery Norsk Tipping has now upgraded the responsible gambling tool Playscan into its latest version: Playscan 4.2. And they are making it mandatory for all their players. Not far after, Svenska Spel, the Swedish state owned lottery, made the same decision.

Players want responsible gambling tools that are easy to use and integrated in their overall gambling experience. That was the starting point for both Norsk Tipping and Svenska Spel.
Bjørn Helge Hoffmann, Chief Adviser Responsible Gaming at Norsk Tipping explains:

– By upgrading to Playscan 4 we are focused to make Playscan into a service for all, i.e. making Playscan mandatory to all our players. With this, our players are offered integrated communications in regards to changes in their gambling habits as part of their overall gaming experience.

Zenita Strandänger, CSR Manager at Svenska Spel, says that it is important for Svenska Spel to assist their players into making informed and responsible decisions about their gambling. She says:

– The tool promotes responsible gambling behaviors and it plays an important role in our overall consumer protection strategy. Making Playscan to a service for all players is simply a natural next step for us.

– We are very happy that these two Operators now is communicating with all their players that are showing signs of increased risk. That is great news for players and for our continued efforts in consumer protection, says Andreas Holmström, CEO of Playscan AB.

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5 key elements in your online responsible gambling strategy

What a gambling operator should do when implementing responsible gambling

 

01. Educate all employees about the importance  of responsible gambling. That means all the way from  executives to your customer service team. Probably the most  important thing to do to get acceptance for responsible gambling.

 

02. Train and educate retailers about  the importance of responsible gambling. Retailers meet players all day long. Don’t underestimate their impact on your overall responsible gambling operations.

 

03. Get behavioural insights. Use your gambling data to understand the risk level of your customer. And intervene at the right time to minimize risk of harm and to secure sustainable revenue.

 

04. Customize communication to players needs. Take a critical look at how your gambling site is designed: present your tools and write your responsible gambling information in a way so your players can easily find and use them.

 

05. Talking about being a responsible gaming provider doesn’t make you one. It requires commitment and actions.