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Technology alone cannot diagnose someone as a Problematic Gambler

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  On Wednesday 10th December 2014 at the Responsible Gambling Trust Harm Minimisation conference a number of findings were presented from recent commissions research ”An investigation into gaming machines in licensed betting offices: exploring risk, harm and customer behaviour.” The objective of the research was to see if industry data could be used to identify […]

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Making big data actionable by creating user personas

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Talk by Natalia Matulewicz at the New Horizons in Responsible Gambling Conference February 2-4, 2015 What do you know about your online player? With anonymous players, customer data is an important factor when making strategic business decisions with limited information. However, big data often becomes a faceless collection of information, rather than a true picture of […]