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What does the gambling industry know about increased risk players?

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  A while ago we attended a meeting with the customer relations marketing (CRM) team at a gambling company. The team had been working on creating customer segmentations, which within marketing is one well-used idea. The concept refers to creating groups of people with common behaviors and characteristics that you want to reach with messages […]

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New features in Playscan 4.2: consumption history

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User research shows that players are concerned about keeping their gambling under control. An important aid for that is to let the player know how much time and money he or she spends on gambling. Playscan’s new feature will help players keep track of their spending by presenting charts on actual consumption of time and […]