Due to good first page exposure and a marketing campaign on the Operators website we saw an increase in the player activity during the beginning of June. We experienced a jump in activations (the amount of visitors was tripled compared with last year). A lot of non-risk players paid attention to Playscan and activated the tool. The novelty value didn’t scare them off – the tool kept most of the new activations.
The biggest change between Playscan 4 and previous versions is the players’ own perception of how well the Playscan risk analysis harmonizes with their own believes. The main positive movement of perception is with the increased risk players. 60% of the increased risk players agree with their analysis, something we find very exciting.
The information is useful
With Playscan 4 we have, when communicating with players, added informative texts such as “10 gambling commandments” and “What is gambling addiction?”. 8 out of 10 users appreciate these texts and find them useful.
More completed Self Tests
82% more completed Self Tests, compared with previous 75%. Both these numbers are high and indicate that people don’t mind answering questions about their gambling habits.
Increased risk players read informative texts
When a player has read their risk analysis they are given a recommendation based on their risk level. Simply because some tips are more relevant to a risk player than to a non-risk player.
So, what kind of recommendations is appreciated and most clicked? It turns out that increased risk players reads educating texts, such as “to have in mind while gambling”, while at risk players takes action by “setting up a budget”. The non-risk players are more likely to read general information on what problem gambling is and how it is manifested.