Operators this is your gut-check moment. Ask yourself, how well is my organization doing in responsible gaming? Is what we are doing best practice? How are others approaching this? Could we be more effective or cost-efficient? How can we improve? What new ideas we should be considering? Are we missing anything? Are we committed to harm reduction in the delivery of our gaming products?
Over the past decade we have seen a significant increase in the commitment to harm minimization by lotteries and gaming organizations around the world. Thanks to increased commitment by leading gaming organizations and increased monitoring and regulation in most jurisdictions around the world, the principals of responsible gaming are coming to the forefront as part of any gaming organizations product offering. Proper responsible gaming initiatives are essential to maintaining the public trust and are a cornerstone to the continued success of the gaming industry.
That’s why a software solution like Playscan is so important to gaming organizations in their ongoing commitment to enhance RG programs, minimize harm and continue to distinguish themselves from unregulated gaming operators whose motives may be less altruistic.
What does Playscan do?
For those who don’t know, Playscan is an industry leading software designed to help gaming operators detect unhealthy gambling among their players – and give them a tool that protects them. Playscan’s analytical system makes player aware of the risk of escalation – the change in actual behavior, feelings and thinking.For the last decade, the commitment to harm minimization has been one of the distinguishing factors between the regulated and unregulated gaming operators around the world. However, due to increased public awareness of the importance of harm minimization standards, many of the unregulated operators have also begun to implement so-called RG related elements into their product offering. Once again the lines between regulated and unregulated are being blurred – leaving players unsure of where they can go to be protected.
Understanding gaming behaviors
The foundation for all RG elements in any gaming organization is awareness and understanding. A key to successful RG programming is the ability for any gaming organization to fully understand the gaming behaviors of their players and the potential impact these behaviors have on each individual throughout the life of their playing relationship. The key for regulated operators is to use this information to ensure they take the necessary steps to reduce any potential harm for their players.
This is where Playscan can help regulated operators once again take the leadership position in helping to move the responsible gaming bar even higher.
Playscan provides an overall analysis of the players’ gambling behavior and informs each and every player about their individual status. The Playscan communication aims to raise awareness and seeks afterthought. This motivates not only the player to reflect upon his or her own gambling behavior – but also the gaming operator.
Throughout it’s evolution, Playscan is the only solutions provider that has continued to evolve and adapt its programming as the industry continues to introduce new innovations. And now, Playscan becomes the only RG software solution that has been independently evaluated by a group of RG experts.
Playscan – independently evaluated
Playscan reached out to Dr. Richard Wood, Director of GamRes and Dr. Michael Wohl, Director of the Carleton University Gambling Lab (Canada) for an independent review of several key assumptions regarding the impact and affect Playscan has on the playing habits of users. The 2013 comparative research tracked over 1,500 online players and compared those using Playscan with non-users over the same period. The definitive results are clear, by using Playscan, gaming operators can reduce harm and provide players with the tools to manage their risk behavior.
The independent research highlighted some key facts;
• Playscan users reported feeling significantly better informed about their gambling behavior after using Playscan.
• Playscan users feel more knowledgeable about responsible gambling and harm minimization and will increase their use of the available RG players tools.
• Playscan users show observable changes in their gambling behavior after they receive information from the Playscan system.
• And perhaps most importantly, the research proves that Playscan helps players to maintain a health risk profile for their gambling behavior.
As well, the research provided Playscan with some key recommendations including the implementation of a 6-point risk scale evolving from the traffic light indication previously provided to players. This provides a more granular communication to the player.
Not ones to remain complacent, the Playscan team has already been included this recommendation in the recent release of Playscan 4.
As well, Playscan provides a seamless solution across all platforms including mobile, web and land-based gaming activity, ensuring that players are protected at all entry points into your gaming system. Another key element is the ability to use Playscan for internal RG training and awareness – a key to deliver responsible products and services at all levels of your gaming organization.
With an RG solution like Playscan 4 available to operators around the world, one has to ask why any operator would not consider implementing a system that will provide a validated harm reduction solution that will also help regulated gaming organizations once again differentiate themselves from the unregulated gaming operators – ensuring a continued confidence by players in their gaming choice.
Mike Randall is an independent consultant in the area of Responsible Gaming and Shared-Value. He was the inaugural chair of the Independent Responsible Gaming Panel with the World Lottery Association. He is a regular speaker and contributor to responsible gaming discussions around the world. He can be reached at email@example.com