Picture taken by Per Carlbring

Playscan – the subject of a newly started PhD dissertation

David Forsström, psychologist from Stockholm, Sweden, will write his PhD dissertation about Playscan.

The project will run for four years, supervised by Professor Per Carlbring – and the Playscan Team are happy that the project now has its beginning.

 

The study is planned and divided into five different part-studies; ranging from investigating how Playscan is used and by whom, interviewing Playscan users, and performing comparative studies in marketing and content to optimize the reach and effect of the tool.

 

The overall research questions to answer is: How is Playscan used – how does the tool perform – and what effect does it have on player behaviour?

 

“It’s exciting to get started with the project” says David Forsström. “I’ve been looking forward to it for a long time, and I am happy that the cooperation with Playscan has started.”
“This will teach us even more about how our tool contributes to the gaming market” says Henrik Hallberg, CTO at Playscan. “Getting this level of attention and rigor is a good continuation of our mission – to build efficient tools for a sustainable gaming market.”

 

The position is financed by the Svenska Spel research council. Each part-study, when finished, will be published in peer-reviewed journals. The research is independent – the results will stand for themselves. Playscan will not have any influence regarding publishing.

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Atlantic Lottery builds employee commitment through their CSR certification program

Corporate social responsibility (CSR) – is a common word in our industry today. But how do we interpret the words? CSR is about embracing responsibility for the company’s actions and creating shared value for all of your stakeholders. Our vision at Atlantic Lottery is to “Make Atlantic Canada A Better Place” and one of the ways we do that is through our CSR efforts. CSR is at the heart of everything we do at Atlantic Lottery and guides how we make decisions. It is critical that our internal ambassadors – our employees are well informed and well equipped to understand the company’s commitment to CSR and the role they play in it.

 

We wish to be active in our actions striving towards our CSR vision. Educating Atlantic Lottery employees on the role they play in advancing the company’s Corporate Social Responsibility mandate is core to helping us advance and improve our overall performance and commitment in this area. Therefore our employees have been trained on their CSR responsibilities through an online interactive program – which leads to a CSR Certification.

 

The program armed us with skills and knowledge on what CSR really is

CSR certification program

CSR certification program

The program was developed in partnership with the Swedish company Sustainable Interaction – a company that specialize in online training programs, web based self-help programs and diagnostic tools within the fields of social responsibility, addictions and psychosocial health.  The program armed us with skills and knowledge to tackle issues ranging from internal initiatives through global topics including trends and best practices.

 

CSR certification programThe idea behind it is based on the assumption that people’s attitudes are best changed if we manage to create empathy and a deep understanding of the situation. We need to change how we perceive a situation in order to incorporate a new behavior when we make sustainable and responsible everyday decisions.

 

The online program is the first of its kind in the lottery/gaming industry.  It combines interactive applications; interactive situations; drama and documentary; interactive interviews and a pre and post evaluation to measure knowledge, attitudes and beliefs regarding CSR. The program was well structured and featured two levels.

The first level was created to facilitate the development of CSR as a core competence for every employees with a focus on creating an in-depth level of awareness of the CSR Program at Atlantic Lottery.

 

The second level focused on providing employees with a more global view of CSR and included more employee and CSR expert storytelling; more interactive applications and exercises. This created a greater level of engagement with employees.

 

All employees, from the kitchen staff to senior management, have completed both levels of the program and were awarded a CSR Certificate signed by our CEO, Brent Scrimshaw.

Today, the program is a condition of employment; completion of the program must be within 45 days of hire for new employees. Employees have told us that the content is informative, interactive and the format works for them – in short, a thourough success!

 

 

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Thank you Kim Wilson for sharing your story on why and how Atlantic Lottery have managed to make responsibility present in everyday decisions. Kim Wilson is not only the Manager of Corporate Social Responsibility at Atlantic Lottery – she is also a member of the WLA Responsible Gaming Working Group. The working group has contributed to the the industry with several productions of responsible gaming guides – and Kim Wilson holds a clear voice when she states that “the gambling industry must operate with a perspective on consumer protection”.

 

Are you interested in the CSR certification program that ALC and Sustainable Interactions developed? Contact Kim Wilson at  or Johan Brandsten at for more information.

 

Sustainable Interaction offers knowledge and tools that helps people and organizations to learn and progress.  Their online training programs are developed through their in-house expertise in the field of psychology, pedagogy, web development and interaction design. Visit their website here.

 

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Lottery’s Place in the Digital Gaming Revolution

Have you seen the photograph of the construction workers having their lunch break sitting on a crossbeam? The famous picture was taken in New York in 1932 and shows a black and white reality: the men are dangling their feet at a height of 256 metres – with no safety harness in sight. This picture is supposed to promote a new skyscraper and the workers seem to enjoy themselves and they look pretty relaxed.

 

But what happens if one of the workers fell down? Today, safety in the construction industry is set by a strict system of rules – but the picture demonstrates how progress and safety is not always working simultaneously.

 

As we strive to innovate, produce and shape the future, we tend to forget to prioritise protection and safety. Development sometimes happens so fast that we don’t have time to learn from our past mistakes. But the past, like the picture of the men eating their lunch high up in the sky, tells us to be alert and thoughtful.

 

In the era of the digital revolution, or evolution as some would say, lotteries have a unique chance to be both alert and thoughtful. With new devices continuously entering the market, technological developments are driving lotteries to expand their services via several channels. And when pursuing these expansion strategies, a foundation of responsibility should lead the way; the operators who offer new forms of lottery games online or via the mobile channel, have a responsibility towards the player. The gambling industry deals with ethical issues and if these issues are not prioritised, the industry will not survive.

 

When we make decisions in today’s digital era, we are often well informed about our options; indeed, consumer power is an increasing factor that is as apparent in the gambling industry as it in any other consumer-facing sector. To some extent, this is perceived as a threat; a threat to profits due to the increased competition provided by the different alternatives. However, this is a development that we should embrace instead of oppose. Ultimately, if operators offer good consumer protection solutions, they will have a sustainable business as the consumer is more likely to choose the operator who offers them honest value for their time and money.

 

At some point during their decision making process, consumers will also ask themselves: ‘is this safe?’ The player has a need and desire to understand the risks associated with gambling. Indeed, the player who knowingly plays in what they deem to be a healthy and safe environment is more likely to play for longer compared those who don’t. This argument deals with gambling addiction and problematic gambling and, thus, cannot be overlooked. Proactively combating problem gambling can minimise the potential risks, and that must be the common interest.

 

Most of us understand that we leave traces behind when we surf the net, and most of us are aware that our gambling data is being collected when we gamble. However, having the requisite tools in place is only the first step in providing adequate care for players. Operators need to be able to act on the results of their monitoring solutions, to avoid cases where players can quite rightly question, “why didn’t you help me when you saw my unhealthy behaviour?”

 

A solid set of responsible gambling tools must be offered to the player, just like the safety harness in the construction industry or the seatbelt in the car. And the responsibility to minimise harm is with those who offer the product, just as in any other business field.

 

Responsible gambling tools should be a natural and fundamental element within the overall gambling experience, and it should be offered at the right place at the right time; that is, fully accessible and not hidden away in a corner of the website. A player must have immediate access so that they can use it whenever they feel they need it.

 

If we look back at the picture from 1932, we can observe the changes and development that have taken place between then and now. We know that the construction workers needed new safety equipment when building larger scale buildings, and this is exactly what lotteries are facing when they move their games and players online. The players need the tools to be able to play in a responsible manner and that’s an essential guideline for new technical innovations. In this field, where the consequences can be significant, progress and safety must work together.