Launch of Playscan™ 3.7 – improved analysis engine

Playscan is the proactive consumer protection tool that provides the player with an opportunity to control and monitor changes in their gambling habits. Now, with its Playscan 3.7 version, the channels for communication is even more expanded and targeted: Playscan Retail is included as an add-on solution to the Playscan product.

 

Playscan™ Retail is a solution for all retail and land-based gaming operators. With Playscan™ Retail the benefits of Playscan are not just utilized and available for the online-player. It does now also administer the land-based player with a unique informed player choice. Playscan™ Retail provides the player with a complete overview of their gambling behaviour in print format.

 

Playscan 3.7 has a newly developed analysis engine. The analysis engine is a vital part of the system – it is the hub for analysing all the different Game Modules such as Bingo, Poker, Lottery etc. The new engine optimises the time efficiency of the player analysis – which greatly increases performance and scalability of the player database.

 

– The new features in Playscan 3.7 evolves the technical capabilities in behavioural tracking towards harm minimization, says Henrik Hallberg, CTO of Playscan AB.

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How to be successful with a technical solution

Playscan is a technical solution that wants to communicate with players about their gambling behaviour, and when putting it in front of a player at a gaming site – we know it works.

 

Nevertheless, technical solutions are what they say they are. They are technical. The word solution, however, embraces something else. Solutions are constructed and created by humans, usually to fill some kind of purpose – in our case: to decrease problematic gambling. When we then offer Playscan to operators we leave them with quite of a challenge.

 

Even though we know that the communication within Playscan is good, the operators needs to familiarise Playscan to their own system, to their own employees and to their own players. It needs to be introduced, explained and most of all exposed to the players. In this process Playscan constantly asks the same question to the operator.

“What are your goals and objectives with Playscan and who are you doing it for?”

 

The communication scientist Karl E. Weick says that “pure data is flawed and incomplete; it contains only what can be collected and processed through machines”. This means that the social context in which Playscan is offered is of great importance to the tool – if it’s given value by the operators then Playscan makes sense both to the players and the operators.

 

A sensemaking process ends up with frames of knowledge and understandings. If the operator answers the questions above thoughtfully they’ll raise the bar within the field of responsible gambling. When this is done Playscan is not just a technical solution – it is a consumer protection solution.

 

The operators needs to be active in marketing and communicate Playscan towards the player in order to be successful with the tool – and the Playscan team offers knowledge on how it can be done.