Magnus Ryding Guest Article for Playscan

What is responsible gambling?

When listening to decision makers and reading reports about the future of gambling politics one hears very nice words. Responsible Gambling is one of them. But what does it actually mean? What is it really, besides nice wordings?

 

Responsible Gambling is about several things. In this short article I shall try to clarify the concept of Responsible Gambling from my perception and experiences.

 

Responsible Gambling is, for example, how the operators market and sell their products. It’s about what kind of helping tools the operators provides and how they expose and market them towards the player. Helping tools are mostly voluntary and aimed for the players to keep track of their gambling, and the ability to test, restrict or disconnect itself from gambling. Responsible Gambling is also about what kind of games the operators choose to provide and market, how these games are designed, the size of repayment etc. It´s about the training and education the operators offer their staff, for example how to warn and inform about the risks associated with gambling and where to turn if a player has a problem.

 

So far, so good.

 

However, the most important issue of gambling is a bit forgotten in the debate. It is about the way in which gambling companies communicates with the player who is showing signs of a problematic gambling behaviour.

 

Actions and communication

How do the gambling companies get the player to reflect upon their own gambling behaviour in an accurate manner – without violating the player’s privacy?

What actions do the gambling companies take when they see a customer suffering from an obvious gambling addiction and where there’s reason to suspect that the player could damage themselves and others by their behaviour?

And what actions do the gambling companies really take when they see a customer, in a desperate manner, loose one million after another?

Should they act in a responsible way? Or should they just sit around and watch, collecting the money and hoping that the player himself will eventually come to understand and find the gambling company’s voluntary responsible gambling tools?

 

The goal of different actions in the name of responsible gambling is to put customers’ well being before maximum profit. It’s also about reducing the excesses of gambling, such as abuse, addiction and crime. But when it comes to this, the attitudes and knowledge varies tremendously between different gambling companies.

 

Many gambling companies do take this very seriously and is working actively on the issue, while many others make a clear distinction: some even argue that it’s not their responsibility. These gambling companies choose to not communicate with their customers. Some companies do not even have the technical means for identifying problem gambling. Moral responsibility does not exist in these companies and they have no problem with living on profitable gamblers.

 

In conclusion, it is time for a new modern gaming regulation and approach. Primarily to embed effective responsible gambling measures in the criteria for authorization and to change licensing and supervision.

 

Magnus Rydeving runs the company Spelnykter, operating in three areas: trainings/lectures on gambling addiction, consultant and adviser in gambling issues and motivational coach (motivational interviewing MI) for people with gambling problems. Magnus himself has a background as a former gambling addict.

Visit his website: www.spelnykter.se

Playscan now available for the offshore gambling sector

With Consumer Protection and Responsible Gambling high on the regulatory, media and operator agenda this year, Playscan is able to provide Offshore Operators and System Suppliers a proactive technical solution towards harm minimization.

Up until now the consumer protection solution Playscan has been exclusively sold to WLA (World Lottery Association) and EL (The European Lotteries) member state lotteries. Playscan AB is now presenting the Responsible Gambling solution deeper into the industry by educating gambling regulators on the technology and proactive benefits behind player tracking.

 

Mark Knighton, CSO of Playscan AB says: “With numerous regulatory changes taking place in the global gambling market, Playscan AB has now commenced in-depth discussions with a number of leading global gaming companies and gaming platform suppliers with the sole intention of deploying Playscan.”

 

Mark Knighton continues “Playscan provides the player with unique targeted communication, ensuring that a higher level of informed choice is offered to the player about their actual gambling behaviour.” Playscan also provides invaluable information to assist the operators, in their own Corporate Social Responsibility and Responsible Gambling strategies to be able to raise the bar towards Harm Minimization.

 

For more information, contact:

Mark Knighton,

CSO Playscan AB,

Telephone +46-702 32 15 23

Strategic Account Manager

Job description

The Strategic Account Manager is responsible for achieving assigned strategic account objectives. This person represents the entire range of company products and services to assigned customers, while leading the customer account planning cycle and ensuring assigned customers’ needs and expectations are met by the company.

Key responsibilities:

– Establish productive, professional relationships with key personnel in assigned customer accounts
– Proactively develop mutual performance objectives, company targets, and critical milestones
– Generate product awareness and present new product line-ups to current and potential new accounts
– Represent Playscan at global industry events
– Meet assigned expectations for development of assigned accounts
– Maintain high customer satisfaction ratings that meet company standards and ethics

The Strategic Account Manager reports directly to the Chief Sales Officer based in Gothenburg, Sweden.

We are looking for:

– Minimum five years of strategic sales, customer, account management experience in B2B sales environment
– Experience in creating and presenting sales/marketing presentations
– Working knowledge of CRM, PR and Newsletter systems preferred
– Previous technical or software sales background favoured
– Swedish and English language (verbal, written, reading) at business level, French speaking an advantage
– Working knowledge of MAC Office (Keynote, Pages, Numbers), Microsoft Office (PowerPoint, Word, Excel), and Adobe (Illustrator, Photoshop)

If you believe your qualifications match our requirements, please send your english CV via our website. Your application will be dealt with by Craig Schlebusch.